Tagged: engagement

CMO Talks

Marketing and digital teamwork a winning combination for MLSE

Suzanne Robicheau

Published: June 16th, 2021

What the future holds for digital transformation

IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push

Published on: February 24th, 2021 Suzanne Robicheau

Next-gen audience engagement platform empowering media brands

Cultivating an engaged and loyal online community is important for any digital publisher, and a Toronto-based company wants to simplify this process. Viafoura, a media engagement and moderation tool provider, has launched an

Published on: August 23rd, 2017 Mandy Kovacs

In the 21st century, we need less PowerPoint and more conversations

The future of work needs to be a burning issue for all leaders. The workplace will tap into the best people who have the skills and capabilities to get the job done. We

Published on: January 6th, 2015 Ayelet Baron

Digital signage solutions spur customer engagement, interaction

At the Digital Trends Showcase in Toronto, the next generation in digital signage is about more than just displaying images - it seeks to be interactive and engaging. Adidas and its golf line

Published on: October 8th, 2014 Brian Jackson

How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Published on: September 25th, 2013 Brian Jackson

Crowdfunding fever spreads to Canadian city halls seeking relief from budget pressures

You could call the Statue of Liberty the first successfully crowdfunded municipal project. Not the construction of the actual copper icon by Paris-based Gaget, Gauthier and Cie Workshop in 1881, but the funding

Published on: August 12th, 2013 Brian Jackson

Waterloo gets its own crowdfunding hub

Aside from Canada Day, Waterloo, Ont. has something else to celebrate today - the launching of a new crowdfunding platform specifically designed for citizen engagement purposes that is backed by city hall. The

Published on: July 1st, 2013 Brian Jackson

How to use Facebook’s new ‘Promoted Page Likes’ ad

After four months of testing ‘Promoted page Likes’ with U.S. businesses, Facebook has rolled out the feature globally. It eliminates the use of the complicated dashboard that was in place before.  This will

Published on: May 3rd, 2013 Wolston Lobo

Would a ‘robo-boss’ be an upgrade for your manager?

As technology continues to impact how work is done, there is an intriguing new speculation presented by a recent article in the Globe & Mail. It asks, “Could your next boss be a robot?”

Published on: April 29th, 2013 Marylka Empey

Animated GIFs’ retro comeback is about engagement

Last week Google announced that their social network (Google+ for those of you at home keeping score) would begin supporting animated GIFs as profile pictures. With the popularity of Twitter's Vine app coupled with the dominance of

Published on: April 3rd, 2013 Karim Kanji

How to spot a social media ‘poser’

Bob Bossman, a hiring manager is searching through various CV’s to hire someone capable to handle the social media assets in the company. He goes through John’s CV and looks up his social

Published on: March 26th, 2013 Wolston Lobo
Social media content requires more than ‘just a few minutes’

Social media content requires more than ‘just a few minutes’

Content is important. That's the message that Tara Hunt, author and social media speaker, hammers home in capital letters in a blog post today. Hunt makes good points for companies that are considering

Published on: January 11th, 2013 Brian Jackson
Facebook’s new mobile ads push directly to app stores

Facebook’s new mobile ads push directly to app stores

Facebook announced on Tuesday a new mobile-optimized ad unit that will direct users directly to install mobile apps.A beta program is available for a limited number of developers who want to try the

Published on: August 9th, 2012 ITBusiness Staff
5 ways to make use of Facebook’s promoted posts

5 ways to make use of Facebook’s promoted posts

 If your business' Facebook Page has more than 400 likes, you now have the option to try a new advertising feature called "Promoted Posts." The button, which you'll find at the bottom of

Published on: June 5th, 2012 Kristin Burnham