4 forces shaping customer engagement and 3 priorities to address it from Gartner

At this year’s Gartner Marketing Conference there is a lot of talk about the forces driving change and the technologies to manage them. What first appears to be a summit for marketers is

Published on: May 19th, 2016 Fawn Annan

3 ways to prove ROI on your next marketing initiative

In taking on the role of CMO at ITWC, I realize I am like all other marketers. I'm searching for the holy grail in justifying actions and dollars spent, from public relations to

Published on: May 16th, 2016 Fawn Annan

SAS Customer Intelligence 360 release promises to take marketers beyond prediction

LAS VEGAS - Marketers struggling to pool together data from across myriad channels, both digital and traditional, now have one more solution available to them as the SAS Institute added a new product

Published on: April 21st, 2016 Brian Jackson

How Canada’s top practitioners approach marketing [infographic]

As part of a wide-ranging survey of today's marketing industry, Salesforce.com interviewed nearly 4000 leaders in the field, with respondents hailing from 13 countries including the U.S., U.K., Brazil, Japan, Australia - and

Published on: March 31st, 2016 Eric Emin Wood

Marketers are flooded by digital content growth: Accenture study

If you're a marketer who feels like the amount of digital content that you have to produce and push out to myriad channels is like a rising tide that's about to cause a

Published on: February 16th, 2016 Brian Jackson

The art of creating a valuable white paper is about understanding your customers

Looking to effectively market your communications collateral is an art. Even what may seem like the most inscrutable of decisions can make a huge impact on your results. Like the inclusion of a

Published on: February 10th, 2016 Fawn Annan

Leverage data to understand and connect with consumers

The proof is no longer in the pudding, but in the data. Thanks to the digital era, we leave behind a breadcrumb trail of information where ever we go. Within these breadcrumbs, marketers

Published on: October 21st, 2015 Joseph Vito DeLuca