How Canada’s top practitioners approach marketing [infographic]

As part of a wide-ranging survey of today’s marketing industry, Salesforce.com interviewed nearly 4000 leaders in the field, with respondents hailing from 13 countries including the U.S., U.K., Brazil, Japan, Australia – and Canada.

In all, 421 marketers from Canada – approximately 11 per cent of the total – responded to the survey, and their responses paint a fascinating picture of the Canadian marketing industry’s priorities. For example, 68 per cent have adopted a customer journey strategy, yet only 34 per cent use customer satisfaction as a measurement of success, while only 23 per cent pay attention to customer retention.

That could spell trouble for many a Canadian marketing team down the line, as elsewhere in the report Salesforce reported that high-performance teams – those who reported being “extremely satisfied” with their current efforts – were nearly nine times more likely than underperformers – those who were “slightly or not at all satisfied” with their current efforts – to adopt a customer journey strategy, and 73 per cent of respondents overall said that creating a customer journey strategy had a positive impact on overall customer engagement.

Check out the infographic below (click for full size).

Salesforce Canada Infographic

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Jim Love, Chief Content Officer, IT World Canada

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Eric Emin Wood
Eric Emin Wood
Former editor of ITBusiness.ca turned consultant with public relations firm Porter Novelli. When not writing for the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

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