Tagged: customer

CMO Talks

Profitable next moves for customer experience service providers – CMO Talks with Douglas Hayward

Suzanne Robicheau

Published: April 22nd, 2021
CMO Talks

Driving improvements with conversational data – CMO Talks with Dee Anna McPherson

Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to

Published on: February 10th, 2021 Suzanne Robicheau
CMO Talks

From data ownership to data stewardship – CMO Talks with Gerry Murray

There’s nothing particularly revelatory in the Netflix production The Social Dilemma, but the film does shine a light on big tech’s pervasive presence and the impact on people’s lives. “There’s an underlying cultural

Published on: September 30th, 2020 Suzanne Robicheau

Sales people can win over more customers by doing this

"How to Become Your Customers' Emotional Favourite" is the first in a series of "Closing the Sales Gap" webinars that will be featured regularly on IT Business. Many sales people make the mistake

Published on: November 20th, 2019 IT World Canada Staff

Converting leads: Lessons from the customer journey

How do you turn leads into sales? That’s the fundamental challenge facing sales professionals as they fire up their computer each morning and look for the best targets for the quickest and most

Published on: June 4th, 2019 Steve Proctor
Finger Thought Bubble

The Internet of Things and the customer experience

We’ve talked a bit about the Internet of Things (IoT) in terms of what technologies and trends are driving the market: Huge volumes of information are being collected, whether in structured or unstructured

Published on: October 15th, 2015 Dave Webb

The trouble with mentors is…

By Francis Moran Last week I had a call with a CEO who has twice been a client. Along with a technical founder, he's been working on a new startup for about a

Published on: February 11th, 2013 Francis Moran
Delvinia extends customer mapping into digital space

Delvinia extends customer mapping into digital space

The design of many modern retail stores have been partly informed by cybernetics theory. No, that doesn’t mean they have been designed for futuristic robot shoppers – it just means a simple stimulus-response

Published on: October 9th, 2012 Brian Jackson
SMB retailers should cast mobile in ‘theatre of the store’

SMB retailers should cast mobile in ‘theatre of the store’

Leslie Hand is standing with her legs slightly apart, her head bowed over the smart phone in her hands, pretending she is in a checkout line frantically doing price comparisons before handing over

Published on: April 27th, 2012 Shane Schick
Acer plots its new SMB strategy from Canada with new hires, call centre

Acer plots its new SMB strategy from Canada with new hires, call centre

A week after returning to profitability, Acer is making Canada a big part of its new focus on the SMB market, including hiring in that unit here and the relocation of an overseas

Published on: February 22nd, 2012 ITBusiness Staff
How to use social media to clobber corporate Goliaths

How to use social media to clobber corporate Goliaths

I expend a lot of words in this and other venues beating on companies that fail to deliver the high-quality goods and services that customers expect and deserve. The bad news, of course,

Published on: March 3rd, 2010 Bill Snyder
Most – and least – reliable vendors of tech products

Most – and least – reliable vendors of tech products

Every year, consumers purchase millions of computers and peripherals. And every year, millions of those devices break down.For anyone who plans to buy a piece of hardware, the overall reliability of a vendor's

Published on: January 29th, 2010 Christopher Null
Tech vendors still failing to support paying customers

Tech vendors still failing to support paying customers

I had a problem with the power steering on my old Toyota, so I took it to a mechanic, and he told me, "We'll try and fix it." "Excuse me, you'll try?" "Right,

Published on: December 8th, 2009 Bill Snyder
How IT can boost business value and the bottom line

How IT can boost business value and the bottom line

While some CEOs recognize the expanding role that the IT organization must play as a partner in creating new value, there are too many companies where the view of IT as a non-strategic

Published on: October 7th, 2008 Carrie Mathews
New IT model shifts relationship manager job from ‘mediator’ to ‘enforcer’

New IT model shifts relationship manager job from ‘mediator’ to ‘enforcer’

Many companies are moving away from in-house IT development and toward application service providers, leaving the development to outsourcers that often off-shore work to countries like India and Brazil. But in order to

Published on: August 6th, 2008 Vawn Himmelsbach