4 reasons why native advertising works

Native advertising is the strategy of creating ad materials that fit seamlessly into the environment where they're placed in, like magazine ads that look and read like articles or fun, informative Facebook posts

Published on: February 7th, 2014 Joseph Stark

Mind the App: SqueezeCMM

Have you ever posted an article to the web and then thought to yourself “Is anyone really reading this stuff?” You’re in the same boat as a lot content marketers. Squeeze CMM is

Published on: January 20th, 2014 Brian Jackson

3 digital marketing startups to follow on Twitter

Covering the fourth cohort grad showcase at Toronto-based accelerator Extreme Startups, we met some interesting people on the leading edge of the digital marketing space and reconnected with others. Whether or not you'd

Published on: January 17th, 2014 Brian Jackson

SqueezeCMM to help content marketers get a grip on metrics

As the co-founder and CEO of SqueezeCMM, Jen Evans says she understands the pain of content marketers that answer to corporate clients - after all, she used to do content marketing for a

Published on: January 16th, 2014 Brian Jackson

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Published on: January 15th, 2014 Brian Jackson

5 things digital marketers can expect in 2014

With digital marketing being an area of fast growth and quick change, for the third year in a row, CMO.com asked marketers to weigh in with their thoughts on what to expect. Here's

Published on: January 2nd, 2014 Candice So

Want better content marketing? Just ask

At a time when marketers everywhere are talking about gathering data on consumer behaviour, it seems almost counter-intuitive to do something as simple as just asking consumers what they want. Don't marketers already

Published on: December 5th, 2013 Candice So

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Published on: October 17th, 2013 Brian Jackson

Five don’ts of writing press releases, with SEO in mind

When Google Inc. announced it was changing its policies on putting links into news releases back in August, the PR and marketing world collectively shuddered. Basically, any news release that has keywords listed

Published on: October 15th, 2013 Candice So

Vine making the case for business use

Earlier this year Twitter released the mobile video-sharing app, Vine. I also shared my early thoughts about Vine on my agency blog here. As soon as it came out two very distinct camps

Published on: March 15th, 2013 Karim Kanji

Your Web site is a garbage dump, but you can clean it up

In the Disney movie Wall-E, a future Earth has been turned into a giant garbage dump, bursting with junk no one wants. That's what your Web site's content probably looks like, Brain Traffic

Published on: November 7th, 2012 Brian Jackson

Why I started learning code: a marketer’s perspective

By Alexandra Reid  If you’ve read any of our posts here, you will know that we’re heavily involved in the Canadian and international startup scenes, from Ottawa to Montreal all the way to B.C.’s

Published on: October 3rd, 2012 Francis Moran

Sequentia puts the Squeeze on content marketing

Toronto-based Sequentia Inc. has launched a new content marketing analytics and metrics Web-based suite, the firm announced yesterday.Squeeze promises real time mapping and tracking of user interactions with content across multiple digital channels

Published on: September 28th, 2012 Brian Jackson

Screach taps journalists for inbound marketing push

This is the eighth article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that

Published on: September 10th, 2012 Francis Moran