Got a booth at Dreamforce? You might be doing it wrong, veterans advise

When G2 Crowd's executive chairman Godard Abel attended his first Dreamforce conference in the mid-aughts, it was only 400 enthusiastic Salesforce.com customers. Now some describe it as the Super Bowl of the cloud

Aldo CIO crafts a ‘customer-first’ digital transformation at the shoe retailer

It’s gotta be the shoes. That’s the motto of another shoe company. For Montreal-based shoe and accessory retailer Aldo Group, CIO Lance Martel has a different motto - it’s gotta be the customer.

Aldo’s tour through the customer journey at Dreamforce

The Montreal-based shoe retailer has innovated its business to connect the e-commerce experience to the in-store experience with the help of a few key pieces of technology. We take a look at how

Vidyard reaches out to customer service agents at Dreamforce

SAN FRANCISCO - Kitchener, Ont.-based Vidyard is deepening its integration with Salesforce at the cloud software vendor's annual Dreamforce conference, releasing a new tie-in for the Service Cloud. Founded as a video marketing

When Salesforce Einstein asks for your data, will you say yes?

SAN FRANCISCO -- Salesforce administrators are going to have a new choice to make when the winter update is pushed out a couple of weeks from now - will they opt-in to sharing

Sage deepens Salesforce integration with new cloud tie-ins

SAN FRANCISCO -- Small and medium-sized businesses that use Sage to manage their accounting and some aspect of Salesforce.com Inc.'s cloud suite have some new tools that should help improve their workflow today.

Salesforce shows off latest acquisitions to open Dreamforce

SAN FRANCISCO - Salesforce.com Inc. put two very recent acquisitions front and centre as it opened up its annual Dreamforce conference, deepening its involvement in the e-commerce and online collaboration markets. Salesforce’s newest

Dreamforce 2016 survival guide: get in for free, find the best parties, and network like Benioff

Ah, lucky number seven. As I head to San Francisco next week for my seventh trip to Dreamforce, the annual conference hosted by Salesforce.com, I pretty much know what to expect. But if

Glimpse at the future of design at Autodesk headquarters

Nymi unveils two-factor authentication from your wrist at Dreamforce

SAN FRANCISCO - Toronto-based wearables startup Nymi Inc. was at Dreamforce showing off a new problem that its wristband can solve for enterprises - securely delivering two-factor authentication. We spoke with Nymi CEO Karl

Lurniture encourages peer learning on Salesforce Sales Cloud

SAN FRANCISCO -- David Bloom has attended Dreamforce before as a Salesforce.com employee, but this year he's here as the CEO of Lurniture, a startup built on the Salesforce Sales Cloud. Bloom says

Salesforce debuts products based on RelateIQ acquisition

SAN FRANCISCO - Salesforce.com Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales

Uber releases ‘Business Profiles’ to simplify expenses

SAN FRANCISCO - If you’ve ever accidentally expensed your company for a late-night Uber trip home from the bar, then you’ll be one of the people happy to know the San Francisco-based company

Dreamforce retrospective: a look back at 5 years covering the marquee event for B2B cloud software

This will be my sixth year in a row attending Salesforce.com’s Dreamforce event, a mega-conference that takes over downtown San Francisco for one week every year in autumn. Known as the world’s largest