New AdWords service makes it easy to send texts consumers will actually read

Nobody likes receiving junk texts - but what if a potential customer indicated they wanted to hear from you? That appears to be Google Inc.'s thinking behind click-to-message ads, a new AdWords feature

Published on: October 19th, 2016 Eric Emin Wood

New Google Ads features show you more about customer actions

If you've ever wanted to know if your Google Ad inspired someone to search your business location on Google Maps or click-through on the "call now" button, then you'll be happy with the

Published on: August 18th, 2016 Brian Jackson

New YouTube Director app helps small businesses make video ads

A new iPhone app from Google Inc. guides small business owners through the process of producing and publishing a short video ad to YouTube. YouTube Director for Business contains dozens of pre-baked templates

Published on: June 15th, 2016 Brian Jackson

3 remarketing tips for Google AdWords

If you're involved with a commercial website, then you know the majority of your sales aren't going to come from first-time visitors. In fact, 96 per cent of shoppers don't make a purchase

Published on: May 27th, 2016 Eric Emin Wood

Google AdWords updates increase ad size, bring ads to Maps

Google is updating AdWords to reflect the growing shift of its search audience from desktop to mobile, the search giant announced today at its Performance Summit. The new updates will see bigger ads

Published on: May 24th, 2016 Brian Jackson

3 benefits of applying Google Analytics to your AdWords efforts

Many companies simply use Google Analytics as a tool for measuring traffic on their websites - but as illustrated by Sean Quadlin, Google Inc.’s search engine marketing (SEM) best practices marketing manager, it

Published on: May 6th, 2016 Eric Emin Wood

4 mobile-friendly extensions to use in Google AdWords

Think your business is ideally suited for mobile users, but your Google ads don't seem to be reaching them? Sean Quadlin, Google Inc.'s search engine marketing (SEM) best practices marketing manager, has a

Published on: April 7th, 2016 Eric Emin Wood

Google begins AdWords redesign for “mobile-first” market

Google Inc. has announced it will be redesigning AdWords, its signature online marketing service, in response to changing user habits and the evolving nature of its content. In a March 28 blog post,

Published on: March 29th, 2016 Eric Emin Wood

12 must-have Google tools for data-driven marketing

Are we in the golden age of marketing? Google says we are, as digital technology not only gives marketers a richer canvas on which to exercise their creativity, but also the data that

Published on: May 5th, 2014 Brian Jackson

3 reasons to consider Bing ads instead of Google AdWords

How do you find something on the Internet? You Google it. The fact that Google's brand name has become interchangeable with the word "search" in the context of the Web is a big

Published on: June 7th, 2013 Brian Jackson

Google awards Canadian towns for small business tech savvy

Google is awarding several Canadian towns where small businesses have shown some technology zeal with eTown awards, the search giant announced today.The awards go to places where smaller shops have made use of

Published on: September 25th, 2012 Brian Jackson

What’s really not working, Facebook or advertising in general?

It was Graham Phillips, the former CEO of Ogilvy and Mather who said “Too much of today’s advertising is irrelevant and a waste of money.” He wasn’t talking about Facebook’s lack of success

Published on: June 5th, 2012 Brian Jackson

Driving steady organic growth on a shoestring

By Francis Moran Many startups with aspirations of grandeur have fallen prey to the temptation to call themselves a “leading provider of ...”. But at Teamly, founder and CEO Scott Allison and his team appreciate that

Published on: November 23rd, 2011 Francis Moran

Canadian courts don’t protect trademarks from keyword advertising

It seems logical that when Vancouver Career College Inc. wanted to advertise its services using Google AdWords, it would buy the phrase “private career training.” But to a rival Vancouver school, Private Career

Published on: September 27th, 2011 Brian Jackson