Adobe Inc. announced updates to its Experience Manager software at its Adobe Summit digital marketing conference in Salt Lake City. The updates are aimed at making it easy to publish assets to multiple channels that can be accessed by any type of device.
Marketers can reach global audiences in a multi-lingual way by using the automated translation workflows available in Adobe Experience Manager. Just choose what languages you want to update with your new asset.
The projects window in Adobe Experience Manager gives marketers a view into their team members, analytics, content, assets, and channels.
Edting mobile apps is as easy as updating website content with Experience Manager. A user-friendly interface makes live updates that can be pushed out to users. Developers build the backend using Adobe’s PhoneGap software.
Marketers can even review video assets and add annotations to the timeline to collaborate on getting a clip approved for use.
Create forms to be filled out by customers and deploy to many different devices. Forms can shorten when accessed on a smartphone and lengthen when accessed via desktop, adapting to the user.