A new crowdsourcing feature in Google Maps means that many businesses will soon see information suggested by their customers showing up on their listing, according to the search giant. Google Maps has become
It might be among the worst-reviewed high-profile apps on the market, but Messenger, Facebook, Inc.'s mobile instant messaging service, just hit a significant milestone, announcing today that it had reached 900 million users
Published on: April 7th, 2016
Eric Emin Wood
@ericewood
Fans of the Toronto Maple Leafs attending the hockey team’s draft party tonight will receive special offers and have the chance to win prizes through the Leafs’ mobile app, thanks to mobile engagement
It’s not as sexy as e-commerce, but sometimes a person just needs to make a call with their mobile phone and talk to a real person. And if your marketing department doesn’t track
Search giant Google and social media platform Facebook have both announced changes to their respective platforms that will impact web and social media marketers. Google this week rolled out changes to its search
Digital marketers appear to be ready for a new mobile-friendly search algorithm from Google – or at least they say they are. An update to Google’s search algorithm goes into effect on April
At the Adobe Summit in Salt Lake City, Kiip CEO and founder Brian Wong discusses the platform his firm has created that provides marketers the opportunity to deliver rewards to people that have
We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn't disappoint. Predictions aren't easy for writers to produce. When it comes to tech,
It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,
Published on: December 15th, 2014
Candice So
@candice_so
It’s no secret that mobile is a big part of any digital marketing play nowadays. But as gadget makers crank out new types of smartphones and tablets, marketers are going to need to
Published on: December 1st, 2014
Candice So
@candice_so
Marketers have known for a while their customers are on mobile devices, and that mobile is a great way to reach them wherever they are. But not all mobile marketing strategies are created
Published on: November 6th, 2014
Candice So
@candice_so
If you've ever checked out of your hotel using the in-room television and wondered why you couldn't do the same from your smartphone, Montreal-based GuestDriven has an app you'll want to download. The
Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of
Published on: September 8th, 2014
Candice So
@candice_so
To reach consumers in emerging markets and remote locations, Facebook Inc. is getting smarter about how it's targeting its ads. Advertisers now have the ability to target their ads on Facebook, based on
Published on: August 27th, 2014
Candice So
@candice_so
