Tagged: mobile marketing

New AdWords service makes it easy to send texts consumers will actually read

Eric Emin Wood

Published: October 19th, 2016

Your customers can now update your Google Maps listing

A new crowdsourcing feature in Google Maps means that many businesses will soon see information suggested by their customers showing up on their listing, according to the search giant. Google Maps has become

Published on: July 22nd, 2016 Brian Jackson

Facebook Messenger hits 900 million users, rolls out new business features

It might be among the worst-reviewed high-profile apps on the market, but Messenger, Facebook, Inc.'s mobile instant messaging service, just hit a significant milestone, announcing today that it had reached 900 million users

Published on: April 7th, 2016 Eric Emin Wood

Rover brings iBeacon proximity technology to Maple Leafs Draft Party tonight

Fans of the Toronto Maple Leafs attending the hockey team’s draft party tonight will receive special offers and have the chance to win prizes through the Leafs’ mobile app, thanks to mobile engagement

Published on: June 26th, 2015 Jeff Jedras

Why you may be understating your mobile conversions by 50 per cent

It’s not as sexy as e-commerce, but sometimes a person just needs to make a call with their mobile phone and talk to a real person. And if your marketing department doesn’t track

Published on: June 24th, 2015 Jeff Jedras
Male and Female Icons

Algorithm shakeup: Google, Facebook make changes

Search giant Google and social media platform Facebook have both announced changes to their respective platforms that will impact web and social media marketers. Google this week rolled out changes to its search

Published on: April 23rd, 2015 Jeff Jedras

Digital marketers ready for Google’s new mobile-friendly algorithm

Digital marketers appear to be ready for a new mobile-friendly search algorithm from Google – or at least they say they are. An update to Google’s search algorithm goes into effect on April

Published on: April 14th, 2015 Jeff Jedras
Brian Wong, CEO of Kiip interviewed by ITBusiness.ca editor Brian Jackson

Kiip CEO Brian Wong on mobile marketing with transactional moments

At the Adobe Summit in Salt Lake City, Kiip CEO and founder Brian Wong discusses the platform his firm has created that provides marketers the opportunity to deliver rewards to people that have

Published on: March 12th, 2015 Brian Jackson
In 2015: Tech Predictions

Blogger predictions for 2015: crowdfunding, retail, and work

We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn't disappoint. Predictions aren't easy for writers to produce. When it comes to tech,

Published on: December 19th, 2014 Brian Jackson
marketing, metrics

Marketing budgets set to grow to $592 billion worldwide: eMarketer

It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,

Published on: December 15th, 2014 Candice So
virtualization, tablet

Tablets, phablets, and wearables, oh my! These are the must-watch trends for mobile marketing in 2015

It’s no secret that mobile is a big part of any digital marketing play nowadays. But as gadget makers crank out new types of smartphones and tablets, marketers are going to need to

Published on: December 1st, 2014 Candice So
Tablets

CMOs divided on how to use mobile, report says

Marketers have known for a while their customers are on mobile devices, and that mobile is a great way to reach them wherever they are. But not all mobile marketing strategies are created

Published on: November 6th, 2014 Candice So

GuestDriven lands big deal to roll out ‘mobile concierge’ app

If you've ever checked out of your hotel using the in-room television and wondered why you couldn't do the same from your smartphone, Montreal-based GuestDriven has an app you'll want to download. The

Published on: September 18th, 2014 Brian Jackson
Picture of phone with social media apps.

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Published on: September 8th, 2014 Candice So

Facebook is targeting its ads based on cell signals

To reach consumers in emerging markets and remote locations, Facebook Inc. is getting smarter about how it's targeting its ads. Advertisers now have the ability to target their ads on Facebook, based on

Published on: August 27th, 2014 Candice So