Omnego helps Nutri-Lawn sow seeds of mobile marketing

For gardeners with a wandering eye, the grass will always be greener on the other side of the fence. For Ted Dzialowski, executive chairman of Nutri-Lawn Inc., makers of eco-friendly lawn care products,

Published on: August 10th, 2011 Nestor Arellano

Billboard-controlling mobile app holds big marketing potential

A smartphone application which was recently used to essentially hijack and control digital bilboards in New York's Time Square and Toronto's Dundas St. Square has huge social networking and marketing potential, according to

Published on: March 31st, 2011 Nestor Arellano

WAP or App? Planning mobile strategy

While there's no doubt that hordes of consumers are now reachable by their cell phones and smart phones, many businesses are still in a quandary as to what mobile strategy they should pursue.

Published on: March 25th, 2011 Nestor Arellano

Canadian firms win big time with mobile marketing

By adding a mobile social media feature to their overall marketing campaign, two Canadian companies were able to achieve unexpected profits. A mobile channel was not at the top of the list of

Published on: April 13th, 2010 Nestor Arellano

7 new goodies you get with Apple iPhone 4.0

Apple on Thursday gave a sneak peek at a developer preview of iPhone OS 4.0, the next major version of its operating system for mobile devices.Apple CEO Steve Jobs boasted over 1500 new

Published on: April 9th, 2010 Dan Moren

Canadian museum rolls out unique iPhone, iPod Touch app

To some the Canadian Museum of Civilization (CMC) might be an odd place to experience the power of the latest mobile technology.But  a new initiative at the museum in Gatineau, Que. takes advantage

Published on: January 11th, 2010 Nestor Arellano

The “Holy Grail” of marketing with mobile web access

Looking ahead to 2010, I expect to see more articles online and offline about how GPS technology is exploited more “fruitfully” by enterprises reaching out to persons carrying the latest PDAs. While it

Published on: December 16th, 2009 ITBusiness Staff

Why Grill Masters can have an iPhone app and perhaps you shouldn’t

Clothing retailer Gap launched a contest asking developers to create an iPhone app that promotes its brand, which I'm writing about this week. Yet all of this has got me thinking: What kinds

Published on: November 20th, 2009 Tom Kaneshige

Microsoft spends fortune on Search but hasn’t found … success

Throughout its history, Microsoft Corp. has earned a reputation for tenacity when entering markets created, and initially dominated, by innovative startups.Competitors and observers have jeered when Microsoft put out a first basic product

Published on: November 11th, 2009 Juan Carlos Perez


Digital marketing an untapped gold mine for Canadian firms

The fact that Canadians spend as much as 20 to 30 per cent of their media consumption time on digital channels presents great marketing opportunities.Unfortunately, it's not a phenomenon marketers here are really

Published on: November 6th, 2009 Nestor Arellano

Canadian marketers being left behind by digital bandwagon

Canadians are voracious consumers of digital media but local marketers and advertisers are visibly absent in the arena, according to Toronto-based interactive marketing expert.“With Canadian's spending as much as 20 to 30 per

Published on: November 5th, 2009 Nestor Arellano