Consumers want to see value in exchange for mobile tracking: study

Ask consumers if you can track them in the retail environment and they might quip a phrase from Jerry Maguire in response: "Show me the money." At least that's what a PunchTab study

Published on: July 24th, 2014 Brian Jackson

Apple’s WWDC keynote: What marketers should watch for

Apple Inc.'s annual gathering of thousands of developers in San Francisco for its Worldwide Developer's Conference (WWDC) is also one of the most-watched and most-talked about events and the tech events calendar. Apple,

Published on: May 30th, 2014 Brian Jackson

3 reasons QR codes are a bad marketing idea

Modern marketers might face this question when designing a new campaign: Should I use a QR code? If you ask Scott Stratten, the president of UnMarketing and author of QR Codes Kill Kittens,

Published on: May 28th, 2014 Brian Jackson

Canadian businesses ahead in mobile, Accenture study finds

Canadian companies are ahead of the global competition in bringing mobile technologies into the workplace – but if they want to disrupt their industries, they’ll need to get the C-suite involved. In a

Published on: April 7th, 2014 Candice So

Adobe Experience Manager: What it looks like

Published on: March 26th, 2014 Brian Jackson

BlackBerry unveils plans for monetizing BBM

BlackBerry Ltd. is unveiling four new plans to make some money from BlackBerry Messenger (BBM), its flagship instant messaging platform. And while it hasn’t settled on just one plan, it will be trying

Published on: March 25th, 2014 Candice So

4 tips for using texts in mobile marketing campaigns

It's a universal truth for marketers - to reach your audience, you have to be where they are. And with texting and smartphones becoming such a ubiquitous part of consumers' lives, with billions

Published on: March 21st, 2014 Candice So

Not embracing mobile? If you’re a marketer, you should be

If you're a CMO who hasn't tapped into the power of mobile yet, you're in trouble - at least, that's what creative content strategist Steve Olenski is saying in his post for Forbes.

Published on: December 10th, 2013 Candice So

Tablets surpass smartphones as mobile browser of choice: report

If you’re looking to market your business to people browsing on mobile devices, a new study from Adobe says tablets are where it’s at. According to Adobe’s new report, The State of Mobile

Published on: April 24th, 2013 Jeff Jedras

How we launched a slick new ITBusiness.ca mobile site

Snazzy 4G smartphones, tablet devices galore and slightly less expensive data plans are driving more people to view digital content on their mobile devices. In a bid to offer our readers a better

Published on: April 11th, 2012 Nestor Arellano

When does your business need a mobile Web site?

A growing number of Canadian mobile users are on a smartphone, according to research conducted last year by global measurement firm comScore Inc. Canada now has 20.1 million cell subscribers aged 13 and

Published on: February 15th, 2012 Jennifer Lonoff Schiff

Anti-Spam law: Staying out of ‘The Freezer’ with your e-mail campaigns

While they're celebrating Canada Day this year, e-mail marketers may also be feverishly reviewing their e-mail lists to make sure they comply with a tough new anti-spam law. Although there have been questions

Published on: January 19th, 2012 Nestor Arellano

Social, mobile marketing a no go with Canadians?

In the social media age, some of the most reliable marketing tools are those that have been around when face and book were still two separate words and people communicated well in excess

Published on: November 10th, 2011 Nestor Arellano

Small firms still struggle to solve social media puzzle

Social media analytics are some of the most powerful business tools ever developed, but many companies still aren't using them effectively, panelists told a Toronto digital media conference on Tuesday. Social media analytics

Published on: October 27th, 2011 Christine Wong