Ontario’s virtual world recruiting effort

Second Life isn’t quite the hot topic that it used to be.

Web-based social networks seem to have taken at least some of the steam out of virtual worlds approaches to digital collaboration. It seems people prefer instantaneous, mostly text-based social communications rather than immersive 3D environments that allow you to construct your own objects, code your own physics and program your own behaviours.

But the community of Second Life is still alive and well amongst a certain niche. The virtual world is still appealing enough for many instituions to particpate there, and for the Ontario Public Service to recruit new employees. The provincial government’s Second Life site is outfitted so avatars can particpate in the daily activities of many public service jobs including fire fighter, paramedic, and water tester.

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Jim Love, Chief Content Officer, IT World Canada

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