Klout launches Q&A service Cinch to Canada

The social media scoring service that seeks to rate how influential individuals and businesses are on social networks has launched an iPhone app designed to have subject matter experts deliver answers to questions from other users.

Cinch appeared for free download on the Canadian App Store Dec. 13 and has so far been reviewed 123 times, receiving an average of four out of five stars. It has previously been available to US users. Klout suggests the service will help users get advice from its influencer network, and connects the most appropriate Klout member to answer questions. So far it looks like the service is geared towards consumer-oriented questions:

“Whether you’re redecorating your home, gardening, furniture shopping, parenting or raising pets — Cinch has the people with great advice to make every decision easier. Just tap in a question, and we’ll connect you to the people with the best advice,” states the App Store description.


Other online players have tried to crack the Q&A nut in the past. Quora is probably the best known site that invites users to participate in a forum-style social media network where anyone can ask or respond to questions, or subscribe to topics to see when questions in that topic are posted and responded too.

Klout has recently launched some other services diverging from its model of identifying influencers for brands to provide perks to in exchange for some word of mouth advertising. Klout for Business rates content a business is posting to its social channels and how successfully it is attracting attention, and has been available in beta mode since Spring.

Klout says an Android app is coming soon for Cinch.

ITBusiness.ca tested the app by posting a question to Cinch: “I’m writing an article about Cinch right now. What should I say about?” But received no answers after three hours.

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Jim Love, Chief Content Officer, IT World Canada

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Brian Jackson
Brian Jacksonhttp://www.itbusiness.ca
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

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