Dell sends Ultrabooks up in the air on select WestJet flights

Dell Inc. isn’t just pushing its new Ultrabooks, it’s sending them into flight.

The computer maker is launching a “try and fly” program givingpassengers on select WestJet flights between Torontoand Calgary thechance to get hands-on with Dell’s new XPS 13 Ultrabook. Flyers can usethe super thin laptops for free during the flights, including 30 hoursof pre-loaded content such as new movies and music from EMI.

“With the try and fly program taking place in two of Canada’s busiestairports, we’re giving consumers a hands-on opportunity to use Dell’slatest systems for work, to engage with social media contacts, and toaccess entertaining content,” said Phil Bryant, vice-president andgeneral manager of Dell’s North American consumer division, in a newsrelease..

How high are Dell’s hopes for theXPS 13 Ultrabook? Sky high, it seems.

You can even block out those loud people three rows back withSennheiser noise-cancelling headphones, also free to use on the selectCalgary/Toronto flights, courtesy of Dell.

Travellers can also give the Ultrabooks a test run beforeboardingtheir plane. The laptops will be available for free use at special “tryand fly” areas in the passenger lounges at Toronto’s PearsonInternational Airport and Calgary International Airport.

The Ultrabooks up in the air promotion ends June 22.

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Jim Love, Chief Content Officer, IT World Canada

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