Chris Hadfield joins Jimmy Fallon & Ellen DeGeneres as Webby Award nominees

While stars such as Jimmy Fallon, Ellen DeGeneres, Jimmy Kimmel and Coldplay stand out on the list of Webby Award nominees, some 30 Canadians were also nominated and could reach the podium when the awards are presented.

Established in 1996 and organized by the International Academy of Digital Arts and Sciences, the Webbys honour the best of the Internet in a variety of categories, from best website and best social campaign to best use of online film and video and interactive advertising & media.

The public is able to vote for the Webby People’s Voice Awards until the end of the day on April 23. The winners will be announced on April 27, and celebrated on May 18 during a webcast awards ceremony hosted by comedian Hannibnal Burress.

Here’s a look at some of the Canadian Webby Award nominees for 2015:

In the online film and video category, the Dogwood Initiative and were nominated for a project highlighting the risks of oil tankers off the British Columbia coast.

The #LikeAGirl ad campaign for Always was created in Toronto and was nominated in three Webby categories for its empowering message of changing the meaning of the phrase “Like a Girl.”

TBWA Toronto was nominated in the branded content category for this Sledge Hockey campaign for Gatorade, which saw NHL stars like Sydney Crosby play sledge hockey with professional players.

The responsive website that Zync designed for Canada’s favourite astronaut, Chris Hadfield, is up against Ellen DeGeneres and Star Wars in the Websites: Celebrity/Fan category. The site includes videos, upcoming speaking engagements and events.


Here is a full list of Canadian Webby nominees:

Interactive Advertising & Media    

  • Watch_Dogs Live (Montreal) for Mobile Campaigns
  • Fry Defender (Toronto) for Mobile Campaigns
  • Reactvertising (Toronto) for Best Copywriting
  • Sledge Hockey (Toronto) for Branded Content
  • IKEA Quick & Easy (Toronto) for Display & Banner Advertising
  • #LikeAGirl (Toronto) for Online Commercials
  • #LikeAGirl (Toronto) for Viral Marketing
  • Mazda Massive Test Drive (Toronto) for Best Use of Mobile Media
  • Sun Activated Coupon (Toronto) for Health, Wellness, Pharmaceutical

Mobile & Apps

  • Stop Mo (Montreal) for Services & Utilities (Tablet & All Other Devices)
  • MiO POV (Toronto) for Events (Handheld Devices)
  • Frank & Oak – Shopping App (Toronto) for Shopping (Handheld Devices)

Online Film & Video

  • Virtual Oil Spill (Toronto) for Live Experiences
  • #LikeAGirl (Toronto) for Short Form
  • #LikeAGirl (Toronto) for Viral


  • #LikeAGirl (Toronto) for Best Use of Video
  • #LikeAGirl (Toronto) for Corporate Communications
  • #TDThanksYou (Toronto) for Customer Service
  • Don’t Let Them Disappear (Toronto) for Public Service & Activism
  • NHL Fancam (Toronto) for Sports
  • Connect with the Future You (Vancouver) for Education & Discovery


  • Primal (Montreal) for Weird
  • Chris Hadfield – Responsive Website (Toronto) for Celebrity/Fan
  • Seven Digital Deadly Sins (Montreal)  for NetArt
  • Alfred Service (Norval) for Best Home/Welcome Page
  • Alfred Service (Norval) for Best Use of Animation or Motion Graphics
  • Wonderville (Calgary) for Education
  • Make Something Edmonton (Edmonton) for City & Urban Innovation
  • Caretakers of Cree investments (Montreal) for Corporate Social Responsibility
  • Seven Digital Deadly Sins (Vancouver) for Activism

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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