Video Blog: Keeping the Canada in your ad copy

My kids and I used to play this game every time we watch movies on TV. We try to spot the visual cues that would give away whether or not the flick was shot

Published on: October 6th, 2010 Nestor Arellano

Smartphone owners ready to pay for mobile apps

To pay or not to pay, that is the mobile user conundrum. On one hand, smartphone owners open up their wallets surprisingly often to pay for content and apps, according to a Nielsen

Published on: September 16th, 2010 Tom Kaneshige

Summer fun seekers snap big prizes with Molson’s mobile app

“Imagine being rewarded for eating tiny donuts, wearing shorts, portaging a canoe, inflating a beach ball or simply doing nothing.”So goes the press release for Molson Canadian's Seize the Summer campaign. The Canadian

Published on: August 9th, 2010 Nestor Arellano

What (older) women want … on online social networks

She's highly educated, opinionated, a decision maker with a fat wallet and she's perfectly at home – on social networks.If marketers and advertisers want to make the most of their online ad dollars

Published on: February 18th, 2010 Nestor Arellano

Facebook slams critics of $9.5 million privacy lawsuit settlement offer

Facebook has come out swinging at those opposing a settlement offer it made last year in a privacy lawsuit involving the social networking company's controversial Beacon behavioral tracking service. Under the offer made

Published on: February 5th, 2010 Jaikumar Vijayan

Ditch the blonde when advertising in Quebec

If you're advertising in Canada, go easy on confrontation, but get your facts straight. Keep in mind the Canadian woman is your modern girl next door type who exudes "understated confidence" -- think

Published on: January 27th, 2010 Nestor Arellano

Canadian marketers being left behind by digital bandwagon

Canadians are voracious consumers of digital media but local marketers and advertisers are visibly absent in the arena, according to Toronto-based interactive marketing expert.“With Canadian's spending as much as 20 to 30 per

Published on: November 5th, 2009 Nestor Arellano

Effective but tired video ad formats and the contenders poised to replace them

The online video explosion shows no signs of slowing. In February, more than 10 billion videos were viewed online in the U.S. alone, and 72. 8 per cent of the Internet audience viewed

Published on: April 30th, 2008 Melissa Chang