Articles By Melissa Chang

Five signs your start-up is about to flunk

The sound of a tech start-up crashing to Earth is loudest when it's unexpected. However, there are several warning signs that investors and customers can look for that almost always spell trouble:1. Key

Published on: October 10th, 2008 Melissa Chang

Four reasons why some news organizations can’t make money online

It has been well documented that online media is eating away at print and broadcast media revenue. This decline in print and broadcast media has been going on for years, and newspapers, magazines

Published on: October 6th, 2008 Melissa Chang

Taking the plunge from corporate hack to entrepreneur

The first time I worked at a start-up was by accident. I was the executive editor at IDG's Publish magazine, and they decided to close the publication. The president of my business unit

Published on: May 19th, 2008 Melissa Chang

Effective but tired video ad formats and the contenders poised to replace them

The online video explosion shows no signs of slowing. In February, more than 10 billion videos were viewed online in the U.S. alone, and 72. 8 per cent of the Internet audience viewed

Published on: April 30th, 2008 Melissa Chang