BlackBerry gets it right with Curve 9360

by Yale Holder

For fans of the BlackBerry Curve series, the 9360 model gets a decent grade for its purpose –  a value based messaging cell phone. Its affordable at $50 on a 3 year contract or $350 without any contract or tab discount. Let’s review some of the key features of this phone as compared to its predecessor.

What I like?

The curve always seems to be short changed compared with the BlackBerry Bold models and always seems to have something missing – a camera with no flash – 3G with no Wi-Fi or vice versa, and the design wasn’t too slim or sleek looking. Well RIM fixes most of these issues with the Curve 9360, here are the key features that I do like:

  • Design – the phone looks sleak and is razor thin at 11mm and weights only 99grams.  Overall design is solid and the phone looks nicely designed for the blackberry.  The keys give a nice click when you push them, giving blackberry users the nice keyboard feel. The screen comes standard with a 480 x 360 resolution, nothing to write home here but its a curve but the screen does look better than the previous models.
  • Operating system – The curve comes with OS 7 and includes a voice enabled search which would have been great amazing hadn’t the iPhone 4S not introduced Siri.
  • Specs – The Curve has been upgraded from the lowly 624 MHz processor to 800 MHz giving more power under the hood and it also comes with 512 MB of RAM
  • Messaging – BlackBerry is big on messaging and the Curve doesn’t dissappoint here – email, BBM, SMS, Twitter and Facebook messages can all be integrated into one inbox or separated if you want.
  • Browser – the Curve before was a nightmare to surf the web on, but this edition of the Curve is a much better experience and its what you can expect from a Smartphone today
  • Camera – Finally a camera worthy of the Curve line has been installed, this version of the curve has a 5MP camera up from the previous 2MP and it also includes a flash which was missing in the 9300 model
  • Connectivity – As I mentioned before this model has the most connectivity of any of the previous curve models, it includes 3G AND Wi-Fi, GPS, Bluetooth, HSDPA/HSUPA and NFC (near field communication) which today still has limited uses, but the fact that its all there makes this an impressive curve version.


 What didn’t I like?

While I would admit that this is one of the better BlackBerry Curves produced,  it still falls behind in a few areas especially when you compare it with competitors in the space. Having said that here are some key points to note:

  1.  Browsing experience – while the browser has been upgraded and you can actually browse on this phone and enjoy the product, its takes way too long to render pages, waiting as long as 30 seconds for one page to load (albeit a heavy page) which you won’t expect on Wi-Fi.
  2. Slow Processor – Again the Curve upgraded its process to 800 MHz but today I want 1 GHz and higher and its probably the reason for the slow rendering of webpages experienced above
  3. Poor Video and Camera – The camera does not have auto focus, it has poor illumination in dark areas,  no image stabilization, and you can’t take moving pictures of objects moving. No HD video either which you can get on the new Bold 9900 video is limited to SD
  4. Limited Storage – this phone doesn’t come with an SD card and with only 512MB of internal memory you will need to get storage to add here
  5. Battery– this Curve has a 1000mAh battery which is down from 1,150mAh and this may limit the battery life of the phone despite the better efficiency of OS 7.


The curve is a very good messaging device for the budget conscious smartphone user.  Blackberry is getting closer my ideal Blackberry but still has a ways to go. The Curve 9360 comes with almost all the typically features you would need for messaging, playing media and taking simple pictures. This model of the curve is the best I’ve seen in the non touch screen editions of the Curve. For the smart shopper check out the best cell phone deals on this device.

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Jim Love, Chief Content Officer, IT World Canada

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