13 SEO tools you didn’t know about (and when to use them)

As the world of SEO continues to expand, no longer are SEO tools strictly for Web designers and programmers. Knowing about helpful SEO tricks and strategies is important for anyone who owns a Web site. 

We all know that the better SEO we have the more visitors we’ll have to our sites. But are you aware of these thirteen splendid SEO tools?

1. Majestic SEO for serious site examinations

SEO tools

Image via Flickr by sk8geek

Need a meticulous examination of your website? Majestic SEO is a little known but powerful research tool you should use when looking for full detailed reports. It also has access to site explorer, link profile height, back link history, and neighborhood checker. Fast and with fresh extensive data, it boasts unique features like a headline examiner.

2. Open Site Explorer for the basics

Powered by SEOmoz, this is the first instrument you should seek when analyzing SEO. Free and very simple use, it has a huge index that is continually on the rise. Enter your web address and in seconds you’ll see all of the links and attributes that correspond to your site.
Recently, SEOmoz added a new tool to Open Site Explorer that allows you to focus on new links. Just-Discovered Links takes away the unnecessary wait for new index updates and CSV comparisons.

3. Raven tools for the inquisitive

Maybe you’re looking to answer a lot of questions and solve a great range of SEO matters. One of the most far-reaching SEO tools, Raven can satisfy everything you’ve ever wanted for your website marketing campaign.
Raven’s most attractive and unique feature is the vast amount of integrations it supplies with 3rd party tools. These nifty tools quickly and easily pull all of your data together.

4. Woo Rank for the needy

Do you need an SEO expert but don’t have the cash? Use Woo Rank when you’d like your very own SEO specialist by your side. This tool analyzes a wide range of elements such as internal linking structure, back links to your site, keywords, and content. Additionally, it reports page rank, security, and loading speeds.

Another high point with Woo Rank is that it analyzes mobile usability. For instance, users consistently using their t-mobile cell phone plans to browse your site will be accounted for with Woo Rank.

Another feature is that the Woo Rank reports give you valuable suggestions and feedback so that you are aware of areas you must improve.

5. The World Wide Web Consortium’s HTML validator for the syntax maintainer

The W3C Validation service is crucial to your SEO toolbox. The tool checks the syntax of web documents written in formats such as (x)HTML and then compares your HTML document to the syntax of HTML. It then reports any issues it has found.

6. Woosh Traffic for keyword assistance

Noticing that your current keywords aren’t getting that desired traffic? Woosh Traffic is necessary when you’re specifically looking for keyword monitoring. A free 30 day trial, it’s worth checking out for the helpful keyword monitoring as well as additional SEO tools in beta such as keyword research, competitive analysis, and back link analysis.

7. Link Prospector for partnering up

Want to partner up with similar sites? This tool is different from the others listed since it’s specifically based on creating link-building opportunities. By using techniques to discover links that will improve your rankings, you’ll quickly receive lists of potential partner sites.

8. TinEye for locating images

Are you curious to see where your various graphics have been placed on the web? This tool is specific to images and can be very handy when you’ve had an original photograph or infographic picked up from another site. TinEye can do fast lookups to find every placement of your image across the web.

Though Google Images is capable of a similar function now, it’s great to have multiple data sets.

9. Web Sniffer for Rredirect safety

Feeling a little uneasy about some redirects? This tool will allow you to easily check a URL’s response code so that you can receive a thorough view on a questionable redirect.

Web Sniffer is imperative to your site’s success, as it notifies you of redirects that capture link authorities from non-existent URLs. Yet, it will not fix the issue so you’ll need to use other tools upon identifying these crappy redirects.

10. Google Keyword Tool for keyword analytics

Because Google rules all and we’re kind of obsessed with keywords when it comes to SEO, this tool is a must. Use it when you’re searching for new and unique keywords.

Not only does it analyze keywords, it also supplies alternatives and highlights the monthly search requests for terms along with those competing terms. The really cool thing about this Google Keyword Tool is that it lets users narrow down ideal keywords with competitors and a high search rate.

11. Screaming Frog for the quick fix

For when you’re in an absolute rush and need answers quick, Screaming Frog is your savior. The tool spiders and analyzes websites’ links, images, CSS, scripts, apps, and more.

Free and fantastic in its features, Screaming Frog is comparable to Xenu Link Sleuth. It’s a very speedy way to analyze, audit, and review a site from an onsite SEO perspective.

12. Buzzstream for the obsessed link builder

Need some extra assistance with link building? Buzzstream has you covered. This tool is mostly focused on link management and has been designed as a link building CRM.
Its web-based software helps you control word of mouth marketing for campaigns to generate buzz and motivate a correlating link buildup.

13. Facebook Debugger for every Web site owner

Is your website friendly to Facebook sharing? It should be. Having Facebook open graph meta tags on your website is vital.

You can use this tool to test for errors and missing tags. You can also force Facebook to re-index a specific URL’s open graph data cache.

With hundreds of SEO tools out there for your disposal, it’s quite difficult to know where to start. If you’re starting from scratch, then you should begin with some freebies first. This list is only a fraction of novice and expert tools out there.



Joseph Stark
Joseph Stark
Joseph Stark Jr. is a freelance writer and blogger by day, focusing on technology and business. By night he is a tech junkie, gym member, and avid writer. He currently resides in Santiago, Chile where he continues to write and contribute to a number of high-profile blogs.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Latest Blogs

ITB in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.