Articles By Eric Emin Wood

Adobe adds video support, location data to Marketing Cloud

As consumers flit between traditional and mobile devices with increasing frequency (or use both at the same time), a personalized, "seamless" approach that follows users from one medium to the next is becoming

Published on: May 13th, 2016 Eric Emin Wood

LinkedIn releases new Tinder-like app to connect students with hot jobs

With unemployment rates for Canadian youth hovering around 13 per cent - and nearly half of those employed in part-time jobs - college and university graduates face an uphill battle when commencing their

Published on: May 13th, 2016 Eric Emin Wood

Want customers to test-drive your car? Build a great website: J.D. Power

If auto manufacturers want potential customers to give their cars a test run, they need to provide an easy-to-use, content-rich website that appeals to both desktop and mobile users, according to a new

Published on: May 12th, 2016 Eric Emin Wood

Big box shoppers more likely to buy unlocked phones, switch carriers, J.D. Power says

While the majority of Canadians purchase mobile phones from carrier-branded stores, those who purchase from big box stores are more likely to purchase an unlocked phone and more likely to switch carriers as

Published on: May 12th, 2016 Eric Emin Wood

“Strategic value” in supporting startups, MasterCard says

Two years after adding Toronto-based wearables firm Nymi to its first list of supported companies, MasterCard Inc.'s Start Path program returned to Ontario's capital yesterday, inviting startups from around the world to showcase

Published on: May 12th, 2016 Eric Emin Wood

How shoe retailer Aldo digitized its retail efforts with SAP Hybris

It might be an icon in the world of footwear, but until recently Montreal-based Aldo Group didn't have much of a digital footprint: by the company's own admission, its previous iCongo servers were

Published on: May 10th, 2016 Eric Emin Wood

Mississauga’s SOTI helps McDonald’s UK roll out new tablet-based menus

At approximately 100 McDonald's restaurants across the U.K., the customers who walk in can order their meals on a touchscreen, charge their phones at their tables, and use tablets provided by the restaurant

Published on: May 9th, 2016 Eric Emin Wood

Thanks to PayPal, your customers can now return online purchases for free

If you've ever had a customer complain that the product they ordered online didn't match what they received, PayPal Holdings, Inc. would like to help you out. The e-commerce giant officially launched its

Published on: May 9th, 2016 Eric Emin Wood

3 benefits of applying Google Analytics to your AdWords efforts

Many companies simply use Google Analytics as a tool for measuring traffic on their websites - but as illustrated by Sean Quadlin, Google Inc.’s search engine marketing (SEM) best practices marketing manager, it

Published on: May 6th, 2016 Eric Emin Wood

Think today’s Canadians only want digital service? Not so fast [infographic]

That retailers of the future will need to reach their customers through digital means has been a drumbeat for so long it nearly lies at the heart of today's industry, but a new

Published on: May 6th, 2016 Eric Emin Wood

Free Windows 10 upgrade offer to expire this summer

Microsoft Corp. announced that Windows users have just under three months to upgrade their devices to Windows 10 for free. As of July 29, 2016 - the program's one-year anniversary - the company will

Published on: May 6th, 2016 Eric Emin Wood

Increase employee engagement by giving them a SoapBox to stand on

Like many in the manufacturing sector, the majority of workers employed by dairy giant Parmalat Canada receive hourly wages – not the greatest recipe for an engaged workforce, Scott Goodman, the company’s vice-president

Published on: May 5th, 2016 Eric Emin Wood

Automate your account-based marketing with Act-On’s newest release

Beaverton, Ore.-based SaaS provider Act-On Software announced today the pending release of ABM Automation, a new product that, true to its name, will allow B2B marketers to orchestrate an automated, multi-channel account-based marketing

Published on: May 5th, 2016 Eric Emin Wood

It’s not just you: CIRA study discovers low Internet speeds across Canada

The Canadian Internet Registration Authority (CIRA) has released a new report that breaks down the speed and quality of the country's national, provincial, and municipal Internet connections - and to put it lightly,

Published on: May 4th, 2016 Eric Emin Wood