Articles By Eric Emin Wood

PwC: 4 steps to help Canadian retailers personalize the shopping experience

Canadians already take a multi-channel approach to shopping, often conducting research online or downloading apps onto their mobile devices before entering a store - and if retailers fail to accommodate them, they'll take

Published on: March 30th, 2016 Eric Emin Wood

Want to woo millennials? TV ads not your best option: Deloitte

Millennials - the cohort born between 1983 and 2001 whose members are now anywhere from 16 to 33 years old - are more influenced by social media and online reviews than by television

Published on: March 29th, 2016 Eric Emin Wood

Google begins AdWords redesign for “mobile-first” market

Google Inc. has announced it will be redesigning AdWords, its signature online marketing service, in response to changing user habits and the evolving nature of its content. In a March 28 blog post,

Published on: March 29th, 2016 Eric Emin Wood

Amika Mobile aims to protect gunshot victims with new emergency service

Ottawa-based Amika Mobile, which has developed a platform used by businesses, retailers, educational institutions, and governments alike to notify first response units and contact potential victims during emergencies, is now applying its expertise

Published on: March 28th, 2016 Eric Emin Wood

ScribbleLive shares 3 steps to improve your digital content marketing strategy

Today's marketers need to focus their efforts on reaching consumers at every stage of the digital journey, from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising,

Published on: March 28th, 2016 Eric Emin Wood

“Smart textile” maker OmSignal is disrupting an industry by embracing it

When Frederic Chanay cofounded smart textiles manufacturer OmSignal with his business partner Stephane Marceau in 2011, his goal echoed the ideals of many a wearable developer - to create technology that could help

Published on: March 24th, 2016 Eric Emin Wood

68 per cent of Canadians now banking online: Yahoo [infographic]

A full 68 per cent of us now conduct our banking online, and 63 per cent would do all of our banking on a website or mobile app if we could, according to

Published on: March 24th, 2016 Eric Emin Wood

MasterCard partners with Bank of Montreal for soft launch of ‘selfie pay’

Bank of Montreal customers who use MasterCard to make online purchases will be taking selfies for a whole new reason this summer, as BMO becomes the first Canadian bank to support MasterCard's new

Published on: March 23rd, 2016 Eric Emin Wood

4 guidelines to reaching mobile users through Google search [infographic]

With more than half of Google's 100 billion monthly searches now being conducted on mobile devices, and the company's own research concluding that more than 77 per cent of mobile searches in Canada

Published on: March 23rd, 2016 Eric Emin Wood

Tech industry cheers as 2016 federal budget includes support for STEM training, digital infrastructure

Canada's technology industry can look forward to the federal government investing half a billion dollars' into the country's digital infrastructure, more than $70 million into workforce training, increased startup funding and support -

Published on: March 22nd, 2016 Eric Emin Wood

Influitive acquires Toronto-based CRM app developer Triggerfox

Toronto-based marketing software maker Influitive announced today that it has acquired Triggerfox, the Toronto-based startup behind a customer relations management mobile app and the company's second such acquisition in a month, after its

Published on: March 22nd, 2016 Eric Emin Wood

Yellow Pages acquires Toronto-based mobile advertising firm Juice Mobile

Montreal-based Yellow Pages Ltd. recently acquired Juice Mobile, a privately-held, Toronto-based marketing service provider and automated mobile advertising platform developer, for $35 million. The acquisition was announced on March 15 and closed on

Published on: March 22nd, 2016 Eric Emin Wood