Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

How to join a Twitter chat: Video

Here at IT World Canada, we put on a lot of Twitter chats for our brands – ITWorldCanada.com, ITBusiness.ca, and ComputerDealerNews.com. With our Twitter chats, we love to get people talking about shifts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

#FollowFriday – 3 analysts in wearables, social media, and mobile payments

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts who

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2014 Candice So

Where the worlds of Facebook, TV, and branding collide

For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Candice So

Hootsuite hits 10M users, acquires Brightkit, launches Campaigns

Hootsuite Inc. has made a slew of announcements today, saying it has acquired Brightkit, a social media marketing platform – and it has already used Brightkit’s technology to launch a new product called

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Candice So

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Russel Cooke

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Brian Jackson

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

#FollowFriday – 3 digital marketers who help share content

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. For this edition of Follow Friday, we're

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

Facebook changing interactions with Mentions and Messenger apps

Facebook Inc.’s Mentions app is landing in Canada today, allowing public figures to quickly post updates to their pages, to track what users are saying about them, to start a mobile Q and

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2014 Candice So