Follow Friday – 3 people in mobile payments, marketing, and gadgetry

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people from

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

3 ways to build a community through social media

It's all too easy - you agonize over writing a great piece, you get people to look it over for you, and then you throw it out into the ether of social media,

Share on LinkedIn Comment on this article Share with Google+ Published on: July 4th, 2014 Candice So

Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Share on LinkedIn Comment on this article Share with Google+ Published on: June 2nd, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Candice So

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Share on LinkedIn Comment on this article Share with Google+ Published on: May 12th, 2014 ITBusiness Staff

How the Toronto Raptors’ marketing team used social media during Game 7

One of the greatest strengths of social media is its ability to gauge public sentiment. For marketers, that can be invaluable. Want to know what people thought of your conference, or what they

Share on LinkedIn Comment on this article Share with Google+ Published on: May 9th, 2014 ITBusiness Staff

HootSuite giving users business insights with uberVU Boards

HootSuite Inc., the Vancouver-based social media platform, has announcing another integration into its App Directory this week - this time with one of its own acquisitions. After scooping up social analytics platform uberVU

Share on LinkedIn Comment on this article Share with Google+ Published on: May 2nd, 2014 Candice So

HootSuite and MarketChorus launch machine learning app for marketers

For marketers using HootSuite, there’s no shortage of apps to choose from when it comes to navigating the social media dashboard. Enter one of its latest integrations – Resonance, an app by Texas-based

Share on LinkedIn Comment on this article Share with Google+ Published on: April 23rd, 2014 Candice So

Don’t expect a ‘slam dunk’ moment as a B2B social marketer

You could call it a slam dunk moment. Oreo has been the envy of many marketers since its Superbowl spontaneity led to social media stardom in February 2013. When power at the Superdome

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Brian Jackson

5 social media predictions from HootSuite

If you're not on social media, you're missing out - at least, that's what Ryan Holmes, CEO of Vancouver's HootSuite Media Inc., is predicting for next year. HootSuite, which raised about $165 million

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2013 Candice So

Cop makes Twitter chat ‘sing like a bird’

Twitter chats, tweetups, hashtag chats – it seems like everyone’s been getting in on these lately, asking their followers to track a hashtag at an appointed date and time to discuss a specific

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2013 Candice So

Marketing with Twitter: Kirstine Stewart at Digital Day 3D

When Twitter Inc. announced it was setting up shop here in Canada back in April, that was a doozy of a news item. But equally big was the statement it released simultaneously –

Share on LinkedIn Comment on this article Share with Google+ Published on: October 23rd, 2013 Candice So