Google acquires Toronto influencer marketing startup FameBit

A Toronto startup that connects companies with influential online video creators has been purchased by YouTube owner Google Inc. FameBit, which since its founding three years ago has seen brands and YouTube content

Published on: October 13th, 2016 Eric Emin Wood

Facebook goes after Craigslist and Kijiji with new Marketplace feature

Between its breakthrough chatbot services and the increasingly robust suite of marketing-friendly features being added to Facebook Messenger, Facebook Inc. has been good this year to businesses with something to sell - and

Published on: October 3rd, 2016 Eric Emin Wood

Instagram hits 500,000 advertisers, with Canada among top 5 source countries

Instagram hit a new milestone on Thursday, with the company announcing that more than 500,000 companies are now advertising on its photo-based social networking platform - an increase of more than 100 per

Published on: September 22nd, 2016 Eric Emin Wood

Here’s why top social media influencers can charge millions for a post

In today's world of online marketing, Google and Facebook might command the majority of attention - and 64 per cent of digital ad revenue - but the best-known users of social media platforms

Published on: August 25th, 2016 Eric Emin Wood

How an Ottawa-based firm rode the cord-cutting trend without a Netflix-sized marketing budget

Just before Ottawa-based Nuvyyo launched its brand new Tablo product at the Consumer Electronics Show in 2014, Nuvyyo's vice-president of marketing Renata Scorsone recalls beta-testing the over-the-air TV streaming device with broadcast content

Published on: August 15th, 2016 Brian Jackson

Energy services provider using Pokémon Go to help overheated Canadians catch a new air conditioner

As this week's record-breaking temperatures across Canada make it increasingly more difficult for even the most dedicated Pokémon Go player to catch 'em all, a Toronto-based energy services company is reminding them that

Published on: August 12th, 2016 Eric Emin Wood

Facebook helping businesses by giving users more control, overriding ad blocking

Facebook Inc. is framing its new ad preference feature as a victory for users - one that will give them more control over the ads they see - but also giving advertisers reason

Published on: August 10th, 2016 Eric Emin Wood

Twitter opening Moments service to more creators – including businesses

Twitter Inc.'s Moments service, the trending-topics news feed the company brought to Canada in April, hasn't exactly been the game-changer CEO and cofounder Jack Dorsey hoped for - but perhaps adding some new

Published on: August 9th, 2016 Eric Emin Wood

Make your company social media savvy with Hootsuite’s updated analytics

If you're the type of social media marketer who isn't sure why your links aren't getting retweeted or your Facebook posts liked, Hootsuite Media Inc. would like to help you out. The Vancouver-based

Published on: August 3rd, 2016 Eric Emin Wood

Mobile now accounts for 84% of Facebook’s ad revenue, COO says

Focusing on mobile continues to pay off for Facebook Inc.: the company's mobile ad revenue reached $5.2 billion USD during the last quarter, accounting for 84 per cent of overall ad revenue, COO

Published on: July 28th, 2016 Eric Emin Wood

Avoid ‘consumer burnout’ – don’t repeat the same messages across social media, Twitter Canada says

The members of your audience aren’t posting the same thing across every one of their social media accounts, so why should your company? That was the central message delivered by Twitter Canada’s head

Published on: July 28th, 2016 Eric Emin Wood

Why users give social media influencers and friends equal sway over their choices

Today’s social media stars have nearly as much influence on the consumers who follow them as friends do, a new survey by Twitter, Inc. and marketing research firm Annalect has found. While the

Published on: May 17th, 2016 Eric Emin Wood

5 social media marketing lessons from the non-profit industry

Whether private, public, or non-profit, audience engagement is the name of the game when it comes to social media marketing, a recent panel hosted by Facebook Canada concluded - and while the few

Published on: April 29th, 2016 Eric Emin Wood

3 guidelines for creating more effective ads on Facebook and Instagram

Though social media networks such as Facebook and Instagram play an increasingly central role in the marketing efforts of many companies, those marketing efforts play an equally central role in social networks' revenue

Published on: April 25th, 2016 Eric Emin Wood