Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Brian Jackson

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

#FollowFriday – 3 digital marketers who help share content

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. For this edition of Follow Friday, we're

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

Facebook changing interactions with Mentions and Messenger apps

Facebook Inc.’s Mentions app is landing in Canada today, allowing public figures to quickly post updates to their pages, to track what users are saying about them, to start a mobile Q and

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2014 Candice So

How to get the most out of your hashtags

Hashtags might be a great way to get some conversation going around the online watercooler - if there is such a thing - but it's easy to forget they're a public thing, open

Share on LinkedIn Comment on this article Share with Google+ Published on: August 6th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

4 common misconceptions with CASL

July was CASL's first month in effect, and it's been generating a lot of discussion and reactions.  With so much discussion around the new legislation, a couple of misunderstandings have grown to become

Share on LinkedIn Comment on this article Share with Google+ Published on: July 30th, 2014 Monica Goyal

How to optimize images for Twitter

When it comes to crafting social messages for a brand, some of the best ways to get attention involve elaborate campaigns and witty repartees. But what's often overlooked are images - especially the

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

How Envoke’s email marketing solution targets CASL with consent

This is the first story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 11th, 2014 Candice So

Follow Friday – 3 people in mobile payments, marketing, and gadgetry

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people from

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

3 ways to build a community through social media

It's all too easy - you agonize over writing a great piece, you get people to look it over for you, and then you throw it out into the ether of social media,

Share on LinkedIn Comment on this article Share with Google+ Published on: July 4th, 2014 Candice So