Why you’re okay if you don’t fit the profile

Incubators have a dirty little secret: they’re not for everybody. When Paul Graham developed the incubator model he was laser-focused on companies with the potential to scale to billion-dollar valuations, fast. This, Graham

Published on: January 20th, 2016 Geoff Foulds

This DIY script taps into AI to quickly create marketing personas

Craig Bradford, VP of London for online marketing agency Distilled, has provided instructions on how to create a persona research in under 5 minutes that leverages cutting-edge IBM Artificial Intelligence technology - although it does take

Published on: December 2nd, 2015 David Hamilton

Toronto agency connects brands with online personalities

Toronto-based communications agency Shine has launched a new initiative to connect brands with a new breed of online celebrity who speaks to an audience that is less easily swayed by traditional advertising. The

Published on: November 18th, 2015 David Hamilton

5 ways to think about paid acquisition

Paid acquisition should be a great channel for your startup. One of the most critical decisions early-stage companies have to make is how to invest for growth. Each dollar is like oxygen and

Published on: November 11th, 2015 Nectarios Economakis

LinkedIn the social platform of choice for B2B marketers: survey

Business to business marketers may spend a lot of time on Facebook, but ask them what platform is the most important to their business and LinkedIn is actually the clear winner. According to

Published on: July 3rd, 2015 Jeff Jedras

5 Facebook tips to increase engagement

Facebook is an important part of our digital social life. That makes it important from a business standpoint too. If your business receives significant traffic from this social network then let me show

Published on: March 10th, 2015 Wolston Lobo

Twitter versus Facebook: How Twitter is trying to catch up to what Facebook has achieved

To tweet on Twitter or post a status on Facebook? OK, to be fair, these two things aren't mutually exclusive, as any social media marketer would tell you. Choosing between Twitter and Facebook

Published on: January 12th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Published on: December 12th, 2014 Candice So

Square and SumAll team up to help small businesses boost their sales and marketing efforts

Square Inc. is bringing its partnership with SumAll to Canada, giving businesses and marketers access to SumAll’s data analytics through Square’s dashboard. In September, Square announced it'd be teaming up with SumAll, a

Published on: December 9th, 2014 Candice So

What is Red Hat Canada doing to serve small businesses?

Luc Villeneuve, president of Red Hat Canada, talks to IT World Canada's Candice So about the open source software company's strategy for the small business market. He also tells us more about how

Published on: December 4th, 2014 Candice So

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Published on: November 21st, 2014 Candice So

Here’s why you should give away free stuff to make sales

Giving away stuff for free might seem counterintuitive – but for Marie Chevrier, it’s actually a practical business strategy that carries big payoffs in the long run. Chevrier is the founder and CEO

Published on: November 20th, 2014 Candice So

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Published on: November 18th, 2014 Candice So