What your CMO can learn from the world’s most popular YouTube star – who’s only seven

Although the biggest YouTube star in the world raked in more than 800 million views on the site – and over $1 million in related earnings – during the month of April alone,

Published on: May 18th, 2017 Christine Wong

Tech giants band together to help a kid get a year of free chicken nuggets

How much do you love chicken nuggets? Or any food, for that matter? Enough to pester complete strangers – 18 million of them – on the Internet to vouch for you? That’s what

Published on: April 10th, 2017 Mandy Kovacs

Anti-Trump McDonald’s tweet a cautionary tale for social media managers

The explicitly anti-Donald Trump message tweeted by the official McDonald's Twitter account on Thursday morning, and its viral aftermath, provides a timely reminder that business leaders need to focus on ensuring both the

Published on: March 16th, 2017 Eric Emin Wood

Facebook’s mobile ad revenue grew by more than 60% last year

Mobile continues to drive Facebook's ad revenue, to the point where it will no longer be separately reporting mobile and desktop results, executives revealed while discussing the company's most recent quarter. For the

Published on: February 6th, 2017 Eric Emin Wood

Hootsuite streamlines social media image sharing with new iOS app

Much as we'd like to believe otherwise, a book's cover - or ad's imagery - counts for a lot. To cite one source, marketing software firm Kissmetrics has found that information with imagery

Published on: November 10th, 2016 Eric Emin Wood

Email, social most effective ways to reach online viewers, 3-year Adobe study finds

Online viewership has peaked across the world wide web, and the marketers who want a larger share are best off focusing on platforms they can customize such as social media and email, according

Published on: October 17th, 2016 Eric Emin Wood

Google acquires Toronto influencer marketing startup FameBit

A Toronto startup that connects companies with influential online video creators has been purchased by YouTube owner Google Inc. FameBit, which since its founding three years ago has seen brands and YouTube content

Published on: October 13th, 2016 Eric Emin Wood

Facebook goes after Craigslist and Kijiji with new Marketplace feature

Between its breakthrough chatbot services and the increasingly robust suite of marketing-friendly features being added to Facebook Messenger, Facebook Inc. has been good this year to businesses with something to sell - and

Published on: October 3rd, 2016 Eric Emin Wood

Instagram hits 500,000 advertisers, with Canada among top 5 source countries

Instagram hit a new milestone on Thursday, with the company announcing that more than 500,000 companies are now advertising on its photo-based social networking platform - an increase of more than 100 per

Published on: September 22nd, 2016 Eric Emin Wood

Here’s why top social media influencers can charge millions for a post

In today's world of online marketing, Google and Facebook might command the majority of attention - and 64 per cent of digital ad revenue - but the best-known users of social media platforms

Published on: August 25th, 2016 Eric Emin Wood

How an Ottawa-based firm rode the cord-cutting trend without a Netflix-sized marketing budget

Just before Ottawa-based Nuvyyo launched its brand new Tablo product at the Consumer Electronics Show in 2014, Nuvyyo's vice-president of marketing Renata Scorsone recalls beta-testing the over-the-air TV streaming device with broadcast content

Published on: August 15th, 2016 Brian Jackson

Energy services provider using Pokémon Go to help overheated Canadians catch a new air conditioner

As this week's record-breaking temperatures across Canada make it increasingly more difficult for even the most dedicated Pokémon Go player to catch 'em all, a Toronto-based energy services company is reminding them that

Published on: August 12th, 2016 Eric Emin Wood

Facebook helping businesses by giving users more control, overriding ad blocking

Facebook Inc. is framing its new ad preference feature as a victory for users - one that will give them more control over the ads they see - but also giving advertisers reason

Published on: August 10th, 2016 Eric Emin Wood

Twitter opening Moments service to more creators – including businesses

Twitter Inc.'s Moments service, the trending-topics news feed the company brought to Canada in April, hasn't exactly been the game-changer CEO and cofounder Jack Dorsey hoped for - but perhaps adding some new

Published on: August 9th, 2016 Eric Emin Wood