Avoid ‘consumer burnout’ – don’t repeat the same messages across social media, Twitter Canada says

The members of your audience aren’t posting the same thing across every one of their social media accounts, so why should your company? That was the central message delivered by Twitter Canada’s head

Published on: July 28th, 2016 Eric Emin Wood

Why users give social media influencers and friends equal sway over their choices

Today’s social media stars have nearly as much influence on the consumers who follow them as friends do, a new survey by Twitter, Inc. and marketing research firm Annalect has found. While the

Published on: May 17th, 2016 Eric Emin Wood

5 social media marketing lessons from the non-profit industry

Whether private, public, or non-profit, audience engagement is the name of the game when it comes to social media marketing, a recent panel hosted by Facebook Canada concluded - and while the few

Published on: April 29th, 2016 Eric Emin Wood

3 guidelines for creating more effective ads on Facebook and Instagram

Though social media networks such as Facebook and Instagram play an increasingly central role in the marketing efforts of many companies, those marketing efforts play an equally central role in social networks' revenue

Published on: April 25th, 2016 Eric Emin Wood

Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

Hootsuite webinar shows marketers how to create shareable Facebook content

It's almost impossible to force your content to go viral - but you can at least make it contagious, says Adam Reader, a senior strategist at Lida, a London-based digital marketing agency. "You

Published on: February 25th, 2016 Eric Emin Wood

How social intelligence can help you develop better marketing strategies

When it comes to advertising in the Internet age, it's not the size of your audience that counts, but how well you connect with them - and social intelligence is one of the

Published on: February 5th, 2016 Eric Emin Wood

Why you’re okay if you don’t fit the profile

Incubators have a dirty little secret: they’re not for everybody. When Paul Graham developed the incubator model he was laser-focused on companies with the potential to scale to billion-dollar valuations, fast. This, Graham

Published on: January 20th, 2016 Geoff Foulds

This DIY script taps into AI to quickly create marketing personas

Craig Bradford, VP of London for online marketing agency Distilled, has provided instructions on how to create a persona research in under 5 minutes that leverages cutting-edge IBM Artificial Intelligence technology - although it does take

Published on: December 2nd, 2015 David Hamilton

Toronto agency connects brands with online personalities

Toronto-based communications agency Shine has launched a new initiative to connect brands with a new breed of online celebrity who speaks to an audience that is less easily swayed by traditional advertising. The

Published on: November 18th, 2015 David Hamilton

5 ways to think about paid acquisition

Paid acquisition should be a great channel for your startup. One of the most critical decisions early-stage companies have to make is how to invest for growth. Each dollar is like oxygen and

Published on: November 11th, 2015 Nectarios Economakis

LinkedIn the social platform of choice for B2B marketers: survey

Business to business marketers may spend a lot of time on Facebook, but ask them what platform is the most important to their business and LinkedIn is actually the clear winner. According to

Published on: July 3rd, 2015 Jeff Jedras

5 Facebook tips to increase engagement

Facebook is an important part of our digital social life. That makes it important from a business standpoint too. If your business receives significant traffic from this social network then let me show

Published on: March 10th, 2015 Wolston Lobo

Twitter versus Facebook: How Twitter is trying to catch up to what Facebook has achieved

To tweet on Twitter or post a status on Facebook? OK, to be fair, these two things aren't mutually exclusive, as any social media marketer would tell you. Choosing between Twitter and Facebook

Published on: January 12th, 2015 Candice So