3 guidelines for creating more effective ads on Facebook and Instagram

Though social media networks such as Facebook and Instagram play an increasingly central role in the marketing efforts of many companies, those marketing efforts play an equally central role in social networks' revenue

Published on: April 25th, 2016 Eric Emin Wood

New Facebook tool lets marketers target audiences based on individual interests

A new Facebook feature allows publishers to reach audiences who are specifically interested in such narrow subjects as "computer servers" and "digital data" with their posts without alienating the ones who might enjoy

Published on: February 8th, 2016 Eric Emin Wood

Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Published on: September 26th, 2014 Brian Jackson

Internet privacy goes way of the dodo with new ‘privacy marketing platform’

If you've ever hesitated to fill out an online form with your email address in exchange for nabbing a great offer, then you'll understand the idea behind Dodoname, self-described as the "world's first

Published on: September 24th, 2014 Brian Jackson

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Published on: August 18th, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Published on: August 18th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Published on: July 22nd, 2014 Candice So

How Constant Contact helps small businesses handle CASL

This is the third story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 15th, 2014 Candice So

How Elite Email’s marketing solution tackles CASL

This is the second story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 12th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Published on: July 8th, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Published on: July 7th, 2014 Candice So

3 ways to build a community through social media

It's all too easy - you agonize over writing a great piece, you get people to look it over for you, and then you throw it out into the ether of social media,

Published on: July 4th, 2014 Candice So

One CMO’s journey from Apple to Avaya: Q&A with Andy Cunningham

When Andrea Cunningham first landed in Silicon Valley in 1983, she knew she wanted to be involved with tech. As a young marketing and communications professional, she landed at exactly the right place

Published on: June 19th, 2014 Candice So