Internet privacy goes way of the dodo with new ‘privacy marketing platform’

If you've ever hesitated to fill out an online form with your email address in exchange for nabbing a great offer, then you'll understand the idea behind Dodoname, self-described as the "world's first

Share on LinkedIn Comment on this article Share with Google+ Published on: September 24th, 2014 Brian Jackson

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

How Constant Contact helps small businesses handle CASL

This is the third story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 15th, 2014 Candice So

How Elite Email’s marketing solution tackles CASL

This is the second story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 12th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

3 ways to build a community through social media

It's all too easy - you agonize over writing a great piece, you get people to look it over for you, and then you throw it out into the ether of social media,

Share on LinkedIn Comment on this article Share with Google+ Published on: July 4th, 2014 Candice So

One CMO’s journey from Apple to Avaya: Q&A with Andy Cunningham

When Andrea Cunningham first landed in Silicon Valley in 1983, she knew she wanted to be involved with tech. As a young marketing and communications professional, she landed at exactly the right place

Share on LinkedIn Comment on this article Share with Google+ Published on: June 19th, 2014 Candice So

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

Share on LinkedIn Comment on this article Share with Google+ Published on: June 17th, 2014 Candice So

GetResponse launches landing page creator tool for marketers

GetResponse Inc. has branched out from its email marketing service, offering a new product that will allow marketers to build their own landing pages, no coding knowledge required. Based in Poland, the company

Share on LinkedIn Comment on this article Share with Google+ Published on: June 16th, 2014 Candice So

Juggling security and marketing: Q & A with Phil Umrysh of LoyaltyOne

Phil Umrysh has a unique job. As the director of information security and compliance at LoyaltyOne Inc., he’s the head of security in a company focused on marketing – and that puts him

Share on LinkedIn Comment on this article Share with Google+ Published on: June 13th, 2014 Candice So