Canada starting to tap into programmatic ad buying: Google

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a

Published on: October 23rd, 2014 Candice So

Mobilicity to sell phones at Loblaw’s locations

Toronto-based wireless carrier Mobilicity will have its cell phones sold next to groceries on the shelves of Loblaw Companies Ltd., the firm announced today.Mobilicity's handsets will be sold in Loblaw's Prepaid Cell Phones

Published on: September 4th, 2012 Brian Jackson

Loblaw’s Joe Fresh builds brand with Web advertising arsenal

The Joe Fresh brand from Loblaws is a bit of an anomaly in our increasingly online world. You can't buy products from its line of apparel and cosmetics anywhere but in a store.

Published on: October 13th, 2009 Lynn Greiner

Loblaws tries to find supply chain flow

ORLANDO – Loblaw’s is hoping its decision to double the size of its data warehouse will help the grocer to evolve from forecasting demand to “flowcasting” – managing the way products move throughout

Published on: September 20th, 2006 Shane Schick