LPE is an occasional look at media relations gone awry.

p>From: Heather Anderson
Date: Wed, 08 Feb 2006 13:43:59 -0500
To:
Subject: Simple Tips for Holiday Romance

Hi Paolo,

The countdown to Valentine’s Day has begun. To help all those men who have left it to the last-minute, Lesley Wheldrake has prepared some helpful advice to plan the perfect evening. She’s included everything from a few time-saving tips to what NOT to buy.
Please contact me for more information, or if you are interested in scheduling an interview with Lesley.

Thanks,

Heather Anderson

High Road Communications
360 Adelaide St. W., 4th Floor
Toronto ON M5V 1R7
(416) 368-8348 x357
handerson@highroad.com

HELPING CUPID DROP HIS ARROW THIS VALENTINE’S DAY
Simple Tips for Holiday Romance

Valentine’s Day is a heartbeat away, and many men are beginning to feel the pressure. Forget to confirm a reservation and your hot date might give you the cold shoulder. Pick the wrong gift and you might be cozying up with your pooch in the doghouse instead. With a little thought and preparation, you can plan a romantic night she’ll always remember. Keep her pulse racing with these simple tips from Lesley Wheldrake of MSN Canada.

Save time online: Women like to know that their man has put a lot of effort into making Valentine’s Day special for them, but it doesn’t have to be time consuming. Visit a restaurant’s website to view pictures, read reviews and check out the menu. Some sites will even let you book a reservation. You can also shop online 24-hours a day. Visit MSN Shopping (http://shopping.sympatico.msn.ca) to find great gift ideas in price ranges to suit any budget. Order a dozen red roses for as low as $35.99 and you’ll receive same-day flower delivery on most orders received by 2 pm.

Spice things up: The art of seduction begins with conversation. Strong and silent types, take note: If your girl has the gift of gab, conduct a little research before the big night out. Click on ‘Popular News’ on MSN Search News (http://search.sympatico.msn.ca/news) for conversation starters, and you’ll electrify her with your knowledge of news, entertainment, fashion or anything other topic that might get her in the mood for love. A romantic night doesn’t start in the bedroom.

What not to buy: Valentine’s Day will require a lot of spending, but it’s not the price tag that should concern you. A woman cares about the amount of time you spent thinking about what she would really like. You should never purchase a gift that she would consider buying for you (so cross the hockey tickets and power tools off your list!) A gym membership or diet book is
sure to offend, but don’t buy her chocolates if she just mentioned a personal training session. And finally, a household appliance is not a turn on.
Hey big spender: To avoid making her feel awkward, set a reasonable price limit for a Valentine’s Day gift. Never spend more than 1.5 times the amount your partner is planning to spend on you…unless you’re buying an engagement ring. For bigger ticket items, comparison shop by using a one-stop shopping portal that will search various retailers for the best prices.
Remember that all your Valentines efforts should show her how much you care – women can always tell if you have ulterior motives. Plan an evening that caterers entirely to her for a day you’ll both remember.

For more information or to schedule an interview with Lesley Wheldrake, please contact:

Heather Anderson
High Road Communications
(416) 368-8348 x357
handerson@highroad

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