Last Pitch Effort is an occasional look at media strategies gone awry.


From: Melissa Korb melissakorb@quinnbrein.com

To: Kathleen Sibley, Technology in Government
Subject: Interview with The Old Farmer’s Almanac on September 15th
Greetings! Just wanted to drop you a note to remind you of our visit to Toronto with John Pierce our publisher, and to find out if you might be interested in scheduling an interview or receiving some additional information about the 2006 edition of The Old Farmer’s Almanac coming out on September 13th. I would be glad to answer any questions, make recommendations for interview questions, or send you a preview copy of the book. Hope to hear from you soon!
Melissa Korb

To: Kathleen Sibley, Technology in Government
From: Angelo DiCicco
The Old Farmer’s Almanac
Phone: 206-842-8922
Fax: 206-842-8909

FOR IMMEDIATE RELEASE
August 31, 2005

YOUNG DRIVERS OF CANADA TEACHES BOTH FUEL ECONOMY AND SAFE DRIVING

The record high prices at the gas pumps seems to be on the mind of every driver these days  says Peter Christianson, President of Young Drivers of Canada. At YD we have been teaching drivers of all ages for over 30 years not only to be safe and collision-free but how to drive economically. We also train our fleet of over 400 Instructors. Following even a few of our driving tips will save you money at the pumps. For more safety tips you can visit www.youngdrivers.com.

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For more information please call:

Angelo DiCicco, Centre Director

Young Drivers of Canada

(416) 322-7000

toronto@yd.com

Young Drivers is the only ISO:9001:2000 registered driver training program in North America.

FUEL ECONOMY AND SAFE DRIVING TIPS FROM YOUNG DRIVERS OF CANADA

Driving Style

Plan your trips to consolidate several into one and travel in a logical order. Look well ahead and anticipate changes in the traffic flow. Slowing early saves fuel and may avoid stopping which wastes fuel when starting up again. When approaching a light that is red or about to change to red, slow down early to save fuel for you and all the following vehicles. The cumulative saving is huge. As much as it safe, go with the flow of traffic. Avoid heavy acceleration and heavy braking. Use the lane of least resistance, which is the lane that has the best flow, the best view and the least risk. You will avoid stopping or unnecessary slowing. If possible avoid rush hour or even better car pool with others. When parking pull in and through parking spots. Starting up forward uses less fuel than backing out and then starting up. Avoid congested areas where fuel is wasted in stop and go traffic or just by idling. When you are idling, turn off the engine if you have to wait for more than thirty seconds, unless you are at risk of collision, such astraffic approaching from behind. In warmer weather turning on the air conditioning burns up a great deal of fuel. Leaving your windows down or using your vents in slower traffic is a better option but once you enter the highway or freeway roll them up as open windows cause more drag thus burning more fuel. Vehicle Maintenance: Make sure your vehicle is properly tuned. Keep your air and fuel filters clean. Your owner’s manual will advise you on how often they should be changed. Keep your brakes in good working condition. Not only is this a major safety issue but it also causes your vehicle to work harder therefore burning more fuel. Tire pressure should be checked at least once a month. Use the recommended tire pressure posted on the inside edge of the driver’s door. Remove roof racks when not in use. Remove any unnecessary weight in your vehicle that will cause your vehicle to use more fuel.

Comment: pipeline@itbusiness.ca

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