Last Pitch Effort is a look at public relations strategies gone awry.


From: michelle_metzger@mccom.com
Reply-To: michelle_metzger@mccom.com
Date: Wed, 25 Aug 2004 11:09:54 EDT
To: Fiona Carvalho, Editorial Coordinator, IT Business Group
Subject: What do

bees, cobras and cabling have in common?

Hello Fiona ,

The space between your walls is dark, narrow, cold and often lonely. Many secrets lie inside a building’s walls. Sometimes, they are hidden dangers like the recent 500-pound honeycomb in Los Angeles that housed more than 100,000 angry bees or the king cobra loose in a Dallas townhouse community a few weeks ago. But sometimes, the stuff inside the walls isn’t dangerous at all. Sometimes its wonderful like the cabling that supports the traffic of the enterprise network.

So, what’s snaking around inside the walls of most enterprises?

Is it cabling that will still handle growing bandwidth needs for the next five to 10 years? Or are businesses going to have to gut the place and put new cabling in to support the higher bandwidth traffic the management team demands?

Here’s a tip: Do it right the first time. Enterprises can use SYSTIMAX® Solutions and know their cabling is ready for the future. They also can rest assured that they won’t have to see the inside of their walls for at least another five years. Now that’s reassuring.

Please let me know if you would like to visit with an executive at SYSTIMAX Solutions(TM) about their cabling systems. Alternatively, we could contribute an article on the subject for your readers. Just let me know how we can help you.

All good things,

Michelle Metzger

Comment: pipeline@itbusiness.ca

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