Line of Business
Glut of 'irrelevant online ads' messing up marketing campaigns By: Joaquim P. Menezes (3/10/2010 7:18:41 AM)
Online ads are being placed in all the wrong places, and targeting the wrong audience. Such irrelevant advertising is not just wasteful and disrespectful of viewers, it's a marketing miasma that does harm to the brands and businesses it's meant to promote, a Canadian expert notes.
Top tips and tools to get to know your online audienceBy: Nestor E. Arellano (3/8/2010 2:19:03 PM)
Wouldn't you like to know the profile of folk who visit your Web site and what they do they're on the site. Experts offer you tools and strategies to access this information.
Forget obedience training and be an artist, says marketing guruBy: Brian Jackson (3/3/2010 4:05:51 PM)
The industrial era was about training workers to be obedient and work in factories for low wages, says marketing guru Seth Godin. Now job success and marketing savvy is about being an artist -- acting differently and without a manual.
$250,000 up for grabs in viral video contestBy: Nestor E. Arellano (3/3/2010 4:01:13 PM)
Snack maker Doritos has put up nearly $250,000 in prize money up for grabs in a viral video contest developed around their newest Doritos flavour. Canadian YouTube celebrity Billy Reid provides some tips on what makes a winning video.
Do a Control-Alt-Delete on past marketing methods, says Canadian expertBy: Brian Jackson (3/2/2010 4:08:15 PM)
Using social media tools with a conventional push marketing strategy won't cut it, says marketing guru Mitch Joel. For social media to really work its magic, engagement -- not broadcasting -- is key, he says.
Furor over plunder of SMB online bank accountsBy: Jaikumar Vijayan (3/11/2010 2:33:51 PM)
Following the large-scale theft of their online accounts several small and mid-sized businesses have filed lawsuits against their banks. The banks are arguing that the thefts occurred because the victims failed to adequately protect their credentials.
Cyber scammers stole $120 million in 3 months from small firmsBy: Robert McMillan (3/9/2010 2:31:32 PM)
Online banking fraud targeting small businesses cost those firms more than $120 million in the third quarter of 2009.
Budget 'removes obstacles' to foreign investment in Canadian tech firmsBy: Joaquim P. Menezes and Brian Jackson (3/5/2010 7:03:33 AM)
The quashing of the Section 116 tax clearance process in the 2010 federal budget has been greeted enthusiastically by some experts as opening the doors wider to foreign equity investment in emerging Canadian technnology companies.
Tax credits, funding available to Ontario digital content developersBy: Brian Jackson (3/1/2010 3:16:30 PM)
The economy is slowly emerging from the doldrums, and investors are once again looking to drop money in digital content development across Canada. But until they find the right investment deal Ontario developers can avail of the tax credits and funds being made available to them.
Small Ontario firm gains sizeable benefits with SAP rolloutBy: Brian Jackson (2/24/2010 4:09:31 PM)
SAP is trying to recast its image as a software provider -- not just large enterprise customers -- but also to smaller and mid-sized firms.
Glamorous geeks -- Meet Hollywood's most noteworthy nerdsBy: Angela Gunn (3/8/2010 3:39:49 PM)
We've done some digging and came up with a list of geek stars -- celebrities who work at traditional artistic pursuits, but have been known to kick back with a little astrophysics or microbiology in their spare time.
Canadian tech removes major obstacle to 3D in your living roomBy: Brian Jackson (3/8/2010 2:21:19 PM)
Right now, if you wanted to watch a 3D Blu-Ray disc on a TV set, you'd need a compatible Blu-Ray player, new HDMI v1.4 cables, a 3D-capable TV, and also an upgrade to any A/V receiver you use. But technology from Montreal-based Sensio works with a legacy Blu-Ray player, so you would just need to upgrade your TV set.
Budget a big letdown for small Canadian firmsBy: Nestor E. Arellano (3/5/2010 4:22:39 PM)
Apart from a few sops, this year's federal budget offers nothing really substantial to Canadian small and mid-sized firms, observers say.
Learn handy leadership lessons from 'Undercover Boss'By: Meridith Levinson (3/5/2010 1:12:37 PM)
At the very least Undercover Boss makes for good television. More importantly, it highlights some great leadership and management lessons.
Budget 'removes obstacles' to foreign investment in Canadian tech firmsBy: Joaquim P. Menezes and Brian Jackson (3/5/2010 7:03:33 AM)
The quashing of the Section 116 tax clearance process in the 2010 federal budget has been greeted enthusiastically by some experts as opening the doors wider to foreign equity investment in emerging Canadian technnology companies.
