Want your messages to reach a wider audience? Try video games, Facebook suggests

Facebook Inc. has introduced three new ad solutions to its platforms aimed at helping marketers reach a little-discussed but potentially lucrative audience: video gamers. The solutions, which the company announced Thursday, are playable

Published on: August 2nd, 2018 Eric Emin Wood

More apps should follow Super Mario Run’s example

I wish I could pay for more mobile games. I imagine app developers find the above statement counterintuitive. After all, why should I want to pay for something when I can have it

Published on: July 5th, 2018 Eric Emin Wood

Hashtag Trending – Google makes it easier to build the next Pokémon Go; iHeartMedia files for bankruptcy; Tesla producing flawed parts?

Google has opened its Maps app to developers hoping to create the next Pokémon Go. iHeartRadio owner iHeartMedia has filed for bankruptcy. And a CNBC report indicates that Tesla has been producing a

Published on: March 16th, 2018 Eric Emin Wood

How VR is changing storytelling

Virtual reality has already begun to take over mass media and in a way transform how we interact with the stories presented to us. The technology allows storytellers to make viewers feel present

Published on: March 13th, 2018 Ellie Martin

Hashtag Trending: Aug. 9, 2017 – Google’s diversity spat; VR in the browser

Google’s internal policies are publicly criticized, Firefox introduces virtual reality capabilities, and video games are officially bad for your health. Starting with Twitter, a 10-page memo from a senior software engineer at Google

Published on: August 9th, 2017 Mandy Kovacs

Ontario tax credits, talent pool used to lure video game firms

Why would a parent hand a $600 piece of breakable technology they depend on every day over to their two-year-old? It’s a good question, and one that inspired Jason Krogh, CEO of Zinc

Published on: March 26th, 2013 Brian Jackson

What can ‘Call me maybe’ memes teach us about cultural genetics?

Hey, you just clicked me And this is crazy But memes aren’t just for Facebook So read on, maybe? The term meme has become very popular in the last couple of years thanks

Published on: August 29th, 2012 Brian Jackson

Angry Birds teach physics to summer camp students

Angry Birds is more than just your average mobile video game – it’s a veritable popular zeitgeist. It’s hard to exaggerate the success of this simple game, in which birds are slingshot through

Published on: August 22nd, 2012 Brian Jackson

OnLive woes show challenges of cloud startups

It was a long weekend for California-based cloud video games firm OnLive, and not the good kind. On Friday, an e-mail went out to all the employees at the firm were told they'd

Published on: August 20th, 2012 Brian Jackson

Startup news round-up: May 2, 2012

Here's the startup news making headlines today on other Web sites and blogs. The Ontario government is serious about video games, a Waterloo startup is headed to Y Combinator, and ShopLocket offers more

Published on: May 2nd, 2012 ITBusiness Staff

Ideal Rebels, PGA Tour create social game

Vancouver-based digital marketing firm Idea Rebel has partnered with professional golfers' organization PGA Tour Inc. once more in developing a golf-themed social game for Facebook and mobile devices. The 2011 Matchups Game featured

Published on: March 1st, 2012 ITBusiness Staff

Small firms still struggle to solve social media puzzle

Social media analytics are some of the most powerful business tools ever developed, but many companies still aren't using them effectively, panelists told a Toronto digital media conference on Tuesday. Social media analytics

Published on: October 27th, 2011 Christine Wong

Canada plucks game developer talent from Britain

Money talks, as they say, and if you work in a field with high demand, you'll go wherever the money and benefits are the best. According to UK trade association TIGA, this very

Published on: July 12th, 2011 Pete Davison

Three fast and fun Microsoft Kinect hacks

We follow the latest emerging trends in tech here at PCWorld, so we've been hooked on the Microsoft Kinect hacking scene. We decided to try some projects for ourselves and show you how

Published on: January 31st, 2011 David Daw