Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Published on: January 9th, 2015 Candice So

Twitter’s Flight School now available to give Canadian agencies their marketing wings

Canadian agencies can now access Twitter's educational program that is designed to help them execute the best-possible marketing campaigns on the social media platform. Naturally the content is all delivered online, in short

Published on: December 5th, 2014 Brian Jackson

Yahoo projected to topple Twitter for mobile ads share

Google and Facebook may be the mobile ad kings in the U.S. market, but number three is still a coveted spot in this increasingly lucrative market - and Yahoo is set to steal

Published on: December 4th, 2014 Brian Jackson

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Published on: December 2nd, 2014 Candice So

Canada unapologetic about creating new Twitter account

Canada published its first tweet today. Yes, many Canadians have been on Twitter for years of course. But the country never had an official account before Wednesday. It opened up the account with

Published on: November 26th, 2014 Brian Jackson

Twitter’s got a new offer for marketers in the works

Twitter Inc. announced on Tuesday that it's expanding its commerce offerings with a new product called Twitter Offers. Companies that are advertising on Twitter can use Offers to attach cashback rewards to their

Published on: November 25th, 2014 Brian Jackson

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Published on: November 20th, 2014 Candice So

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Published on: November 19th, 2014 Brian Jackson

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Published on: November 19th, 2014 Brian Jackson

Lessons learned from NextMedia’s youngest panelists

ITWC's lead designer/developer attended NextMedia in Toronto to boost his branded content knowledge. He also agreed to share what he learned with us in a couple of recap posts.  It's not often that

Published on: November 11th, 2014 Jeff Radecki

Facebook gaining more dominance in social traffic share

Social media sites are becoming more important for driving how people view online content, according to a new study by Search Engine Journal. The top eight social media sites account for driving almost

Published on: November 7th, 2014 Brian Jackson

A CMO to Know: Mary-Ellen Power, Silanis

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Published on: November 5th, 2014 Brian Jackson

#FollowFriday – 3 people embracing digital shifts

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Published on: October 30th, 2014 Candice So

3 people on Twitter putting wearables to work

Every Friday we share three people that we're following on Twitter, and we think that you should follow too. This week, we're following the people that aren't happy with simply using wearable technology

Published on: October 24th, 2014 Brian Jackson