Tagged: trust

CMO Talks

From data ownership to data stewardship – CMO Talks with Gerry Murray

Suzanne Robicheau

Published: September 30th, 2020

User trust in Facebook had plummeted before Cambridge Analytica scandal

It might have more than 18 million users in Canada, but Facebook has some work to do if it wants to regain their trust. According to the third annual CanTrust Index released Tuesday

Published on: April 10th, 2018 Eric Emin Wood

Tech sector still Canada’s most trusted – but that trust is slowly degrading

The tech industry continues to be Canada's most trusted, but that trust is slowly declining, according to the latest Edelman Trust Barometer report. Since 2014, Canadians' trust in the tech sector has dropped

Published on: February 15th, 2018 Alex Coop

Salesforce CEO calls for heightened regulation and leadership changes among tech giants

Salesforce CEO Marc Benioff called for a shift in culture among tech leaders that emphasizes trust, while calling out former Uber CEO Travis Kalanick in the process during a panel about consumer trust

Published on: January 23rd, 2018 Alex Coop

It’s time for each of us to rethink ‘the plan’ and find our trust

Ester asked why people are sad.  "That’s simple," says the old man. "They are the prisoners of their personal history. Everyone believes that the main aim in life is to follow a plan.

Published on: July 31st, 2017 Ayelet Baron

Putting a stake in the ground: How purpose and profit create a next generation business

Calling Business Pioneers: Can you imagine what is possible now? There is no other time than now! Let's go make it happen. What are you waiting for? The current reality A growing number

Published on: January 30th, 2017 Ayelet Baron

Living out loud in the 21st century: why we are never alone

I was recently invited to be a mentor at a speed mentoring event in the Silicon Valley. I was curious to experience this 7-minute random sharing. I wondered how it would work and I

Published on: August 11th, 2015 Ayelet Baron
ecommerce, mobile, shopping

Retailers give individual shoppers different prices

When you go online and check out the various online bazaars displaying their wares, what you may not know is e-retailers sometimes 'personalize' their pricing. That means person X might get a different

Published on: November 11th, 2014 Candice So

How technology can ruin trust in a relationship

Technology continues to change the interplay between B2B sellers and B2B buyers. One important element is the amount of data created by both parties in the process of a B2B purchase or sale.

Published on: October 20th, 2014 Tibor Shanto

Secret to building trust on your blog in 11 words

Building a good relationship with your customers is just like building any other relationship in life. It's all about trust. But how do you build trust? Many companies turn to a content strategy

Published on: October 20th, 2014 Brian Jackson
Integrating Technology

What is the most important social media secret for the 21st century?

I am an early adopter of technology because I have been lucky enough to understand the value that it brings to business and my life. When I think about the power of technology,

Published on: August 18th, 2014 Ayelet Baron

The most important marketing strategy you need for the 21st century

I recently was a keynote speaker on Preparing for the Future and the organizers asked me to be challenging and provocative with my messages. When I walked into the room, it was me who

Published on: June 13th, 2014 Ayelet Baron
Sample of the data offered by Snapchat.db (blurred out by the site's authors).

Snapchat’s breach of trust: What’s the big deal?

Easily one of the most addictive time wasters ever to emerge from Silicon Valley, Snapchat has grown by leaps and bounds over the past two years.  Yet for anyone watching this juggernaut from

Published on: January 3rd, 2014 Claudiu Popa
C-Level Boardroom Meeting

Canada behind BRICS countries in trusting IT, EMC study finds

When it comes to data protection, China, the U.S., South Africa and Brazil are in the vanguard, with some of the most forward-thinking IT protections in place – and Canada is lingering behind,

Published on: November 22nd, 2013 Candice So

3 ways Telus improved its employee engagement

About six years ago, Telus Corp. was having a problem. It was having trouble keeping its employees engaged at its company. In 2007, an internal survey of about 4,000 employees showed only about

Published on: October 24th, 2013 Candice So