Tagged: tracking

5 ways Salesforce Reach will turn sales reps into moonlight marketers

Brian Jackson

Published: July 25th, 2014

iBeacon: Apple’s stealth technology nears breakthrough in location-based marketing area

When Apple Inc. launches something, it's not usually a quiet affair. A typical launch-day event for a new iPhone, iPad, or MacBook will see San Francisco's Yuerba Buena Gardens packed with media live

Published on: April 22nd, 2014 Brian Jackson

CSEC’s airport tracking in support of ‘lawful access’ erodes trust of Canadians

With an estimated 300 spy agency requests for help with domestic investigations, responsibility for sharing data with the "Five Eyes" foreign intelligence network and an oversight mechanism that has been called "flimsy at

Published on: January 31st, 2014 Claudiu Popa

Mind the App: SqueezeCMM

Have you ever posted an article to the web and then thought to yourself “Is anyone really reading this stuff?” You’re in the same boat as a lot content marketers. Squeeze CMM is

Published on: January 20th, 2014 Brian Jackson
Image of businesspeople shaking hands

For marketing success, salespeople and marketers need to work together

With so many new tools and new ways of tracking marketing campaigns nowadays, it's just not good enough for digital marketers to just give an account of their campaign performance. Beyond just how

Published on: November 8th, 2013 Candice So

Web sites tracking users using fonts, Belgian researchers find

With many Internet users concerned the National Security Agency is tracking their Web browsing activity, Belgian researchers have released another study showing it’s not just government following our activity – marketers and major

Published on: October 11th, 2013 Candice So

AVG snags Canadian CEO from Mozilla

Amsterdam-based security software vendor AVG Technologies N.V. has a new head honcho - Canadian Gary Kovacs will be the firm's new CEO and managing director, AVG announced July 30. Kovacs announced his decision

Published on: August 6th, 2013 Brian Jackson

Elevator Pitch: Qoints – how success is measured

Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory

Published on: July 18th, 2013 Brian Jackson
What’s really not working, Facebook or advertising in general?

What’s really not working, Facebook or advertising in general?

It was Graham Phillips, the former CEO of Ogilvy and Mather who said “Too much of today’s advertising is irrelevant and a waste of money.” He wasn’t talking about Facebook’s lack of success

Published on: June 5th, 2012 Brian Jackson
Adobe Social to help marketers put ROI on social media

Adobe Social to help marketers put ROI on social media

Adobe Systems Inc. kicked off its Digital Marketing Summit in Salt Lake City today with a slew of product announcements hinging around its Digital Marketing Suite.Adobe Social is a new product that will

Published on: March 21st, 2012 ITBusiness Staff
Apple’s bittersweet 2011 saw innovation, controversy, loss

Apple’s bittersweet 2011 saw innovation, controversy, loss

Steve Jobs' death was the story of the tech industry in 2011. Apple stores became makeshift memorials and fans paid homage to the former Apple CEO and chairman.Apple improved on its marquee products

Published on: December 14th, 2011 Nick Barber
Companies exposing Canadians’ personal information face no penalty

Companies exposing Canadians’ personal information face no penalty

By Brian Jackson As social networking becomes more popular and online advertisers seek more effective ways to target their messages, our society is trying to cope with how to protect our privacy while

Published on: December 9th, 2011 Brian Jackson
What Apple didn’t tell you about iPhone location tracking

What Apple didn’t tell you about iPhone location tracking

This past week, my Twitter stream was flooded with people discussing whether or not a giant malicious technological force was tracking their every move. But enough about Portal 2. I'm speaking, of course,

Published on: April 28th, 2011 Dan Moren
Salesforce pursues social CRM with Radian6 purchase

Salesforce pursues social CRM with Radian6 purchase

Salesforce.com has agreed to buy social media monitoring vendor Radian6 , whose technology tracks conversations occurring on social networking sites like Facebook, Twitter and LinkedIn. Radian6's technology gives companies insights into what people

Published on: April 1st, 2011 Chris Kanaracus
Taking privacy mobile: Embedding the principles of Privacy by Design

Taking privacy mobile: Embedding the principles of Privacy by Design

Mobile technologies are increasingly ubiquitous, and provide us with growing opportunities to stay connected and informed from anywhere, at any time. But these same technologies can raise significant privacy concerns. Some concerns arise

Published on: March 15th, 2011 Ann Cavoukian