Eyereturn maps Canadians’ interests based on their online behaviour

With its interactive Audience Interest Map, Canadian online marketing company Eyereturn has mapped the interests of Canadians across cities and provinces based on data from its digital advertising platform that tracks online behaviour across billions of webpages.

Published on: November 30th, 2015 David Hamilton

How location-based data tells you where your customers are, where they’ve been, and where they’re headed next

The next time you walk by your favourite store, you may get some kind of message from it, running down its latest deals. Or you might get an ad from its competitor across

Published on: November 28th, 2014 Candice So

Facebook’s mobile ads network expands marketer reach on social graph

Toronto-area digital marketers and app developers reacted with enthusiasm today after Facebook announced a series of incremental updates to its advertising services and apps platform from the F8 developer conference in San Francisco.

Published on: April 30th, 2014 Brian Jackson

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

IBM launches network for marketers

Marketers now have another well-rounded solution for analyzing data and improving relationships with customers, thanks to IBM Corp.’s release of a digital marketing network. Launching its network on Sept. 19, IBM partnered with

Published on: September 24th, 2013 Candice So

Enterprise vendors must know how to triage before marketing to SMBs

Although it is absolutely true in marketing that you can't be all things to all people, it is equally true that sometimes you need to expand the range of customers you are targeting

Published on: April 22nd, 2013 Francis Moran

Sacred Rides treads path to success with Facebook

Social media tools that can be adopted to boost business abound and for ground-breaking mountain bike adventure firm Sacred Rides, Facebook is proving to be the perfect travelling companion to success. The Toronto-based

Published on: November 22nd, 2010 Nestor Arellano

Permission-based marketing helps firms deal with do not call list

In less that two weeks Canada's national Do Not Call List (DNCL) finally goes live to give consumers across the country some measure of relief from pesky telemarketing calls that have been interrupting

Published on: September 16th, 2008 Nestor Arellano