LinkedIn Corp. has joined the revolution. Today the company added support for programmatic advertising to LinkedIn Display Ads, which marketers will be able to access through third-party platforms such as Google's Doubleclick and
Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads
Adobe is beefing-up its Adobe Marketing Cloud with what the vendor promises is the industry’s most advanced programmatic ad platform for advertisers and media publishers. According to Adobe, the programmatic advertising platform –
Cyber criminals are quick to exploit any advance in technology, and it appears they’ve clambered aboard the programmatic advertising bandwagon to launch a new style of malware: malvertising. IT security company RiskIQ used
AOL Corp. recently made a major investment in its programmatic marketing platform, and now the web services company is bringing marketers new tools to make their pre-roll video ads more engaging and interactive.
What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,
Internet users of a certain age will remember America Online for its ubiquitous compact discs offering 100 hours of free Internet. Today, marketers may come to know AOL as a programmatic marketing platform.
Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday,
In the year 2015... https://www.youtube.com/watch?v=_9SrVBoemmY Canadian marketers will become more involved with programmatic ad buying, and they will stop perceiving it as limited to real-time bidding for cheap ad inventory. https://www.youtube.com/watch?v=hX8nBYhp_tk We will
2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the