TubeMogul acquisition a natural fit for Adobe, experts say

Though ad spending on digital video remains dwarfed by ad spending on TV, the former is growing much more quickly, and by acquiring one of the sector's emerging leaders, Adobe Systems Inc. is

Published on: November 15th, 2016 Eric Emin Wood

LinkedIn launches support for programmatic ads

LinkedIn Corp. has joined the revolution. Today the company added support for programmatic advertising to LinkedIn Display Ads, which marketers will be able to access through third-party platforms such as Google's Doubleclick and

Published on: June 28th, 2016 Eric Emin Wood

Don’t let programmatic advertising leave you behind, Adobe manager says

Since updating Adobe Media Optimizer, the programmatic advertising arm of its Marketing Cloud platform, Adobe Systems Inc. has been quick to let advertisers know what they stand to gain by using programmatic ads

Published on: January 25th, 2016 Eric Emin Wood

Adobe brings self-service programmatic advertising to its Adobe Marketing Cloud

Adobe is beefing-up its Adobe Marketing Cloud with what the vendor promises is the industry’s most advanced programmatic ad platform for advertisers and media publishers. According to Adobe, the programmatic advertising platform –

Published on: September 16th, 2015 Jeff Jedras

Programmatic advertising fuelling the rise of malvertising: study

Cyber criminals are quick to exploit any advance in technology, and it appears they’ve clambered aboard the programmatic advertising bandwagon to launch a new style of malware: malvertising. IT security company RiskIQ used

Published on: August 4th, 2015 Jeff Jedras

AOL wants to give marketers more interactive pre-roll ads

AOL Corp. recently made a major investment in its programmatic marketing platform, and now the web services company is bringing marketers new tools to make their pre-roll video ads more engaging and interactive.

Published on: July 24th, 2015 Jeff Jedras

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk

Mobile advertising spending will double by 2019: Juniper

If mobile isn’t already a big part of your marketing strategy it’s time to get serious about smartphones – new research shows advertising spending is shifting in a big way. A new study

Published on: May 20th, 2015 Jeff Jedras

All-media ad marketplace the ‘Expedia’ of ad buying

The backers of a new technology platform are promising to radically alter the process of planning and buying media in Canada with a website they’re calling the Expedia of media. The platform, called

Published on: May 12th, 2015 Jeff Jedras

Remember AOL? They’ve launched a programmatic marketing platform

Internet users of a certain age will remember America Online for its ubiquitous compact discs offering 100 hours of free Internet. Today, marketers may come to know AOL as a programmatic marketing platform.

Published on: April 16th, 2015 Jeff Jedras

At CES 2015, Google says it will be telling advertisers when their ads actually get seen

Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday,

Published on: January 7th, 2015 Candice So

More than half of real-time bidding involves falsely represented inventory: Clearstream

Real-time bidding has scored a bad rap for some time, and it appears that might be justified, according to a new study. In a new report released today from Clearstream, a platform that

Published on: December 22nd, 2014 Candice So

2015 predictions by Candice So, staff writer at ITBusiness.ca

In the year 2015... https://www.youtube.com/watch?v=_9SrVBoemmY Canadian marketers will become more involved with programmatic ad buying, and they will stop perceiving it as limited to real-time bidding for cheap ad inventory. https://www.youtube.com/watch?v=hX8nBYhp_tk We will

Published on: December 12th, 2014 Candice So

In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Published on: December 12th, 2014 Joseph Vito DeLuca