Who’s most likely to complete that form? Canadians online at 1 PM

Marketers employ all sorts of strategies to get their target audience to an online landing page with the hopes they'll convert into a lead, or even a new customer. But what it all

Published on: June 12th, 2014 Brian Jackson

Is a Canadian opt-out tool for behavioural ads coming?

Canadian consumers may soon gain a tool that will enable them to opt-out of pesky online behavioural advertising. The Canadian Press today reported that IAB Canada, the not-for-profit industry asocial of the Canadian

Published on: May 16th, 2012 ITBusiness Staff

Many women addicted to Facebook, Twitter, survey shows

As if chocolate wasn't addictive enough, a majority of women who use social media sites like Facebook and Twitter say they're addicted to them, according to a survey.More than half (57 per cent)

Published on: July 14th, 2010 Sharon Gaudin

For these and all other online blessings let us be grateful

Over the next decade, the benefits of being social onlinewill greatly outweigh any hindrances that come with it, according to a study.With tools like e-mail and social networks at hand, people have a

Published on: July 8th, 2010 Sharon Gaudin and Nestor Arellano

Parents ill equipped to protect kids from online dangers

First the good news: Many youth still go to mom and dad first when they encounter "something bad" online. The not-so-good news is kids and their parents may have very different views of

Published on: June 18th, 2010 Nestor Arellano

Girls ‘ignored’ in policy discussions about online media

Having finally started to think about the online activities of girls as distinct from boys, researchers, public policy makers and the news media are still mostly getting it wrong.That's the consensus of panelists

Published on: March 12th, 2010 Grant Buckler

Data capture firm goes beyond body language

When marketing people talk with a potential client they keep track of body language – visual and auditory clues that might help close a deal.For organizations that use corporate Web sites to attract

Published on: August 16th, 2007 Nestor Arellano