How native ads compare to traditional display ads [Infographic]

As advertisers know all too well, everyone hates being sold to and online ads can easily be ignored or increasingly blocked. Native advertising offers a solution to this dilemma, providing a paid ad placement that follows the natural

Published on: November 10th, 2015 David Hamilton

Branded content secrets from AOL Canada’s head of content

ITWC's lead web designer/developer superstar attended the NextMedia conference in Toronto. He shares some of his lessons learned and passes on the best Twitter quotes from the session. I am attending the nextMedia

Published on: November 10th, 2014 Jeff Radecki

What will online ads look like in 10 years?

What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems

Published on: October 3rd, 2014 Brian Jackson

Native ads work really well, when done really well

Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,

Published on: July 17th, 2014 Brian Jackson

How Torstar Digital is making use of its data

ORLANDO – For a digital marketer, the sight of a chart or a graph showing data on how a campaign is doing is nothing new. After all, a big part of digital marketing

Published on: June 11th, 2014 Candice So

Yahoo bringing Stream Ads feature to Canada

After unveiling its Stream Ads feature to the U.S. in April 2013, Yahoo Inc. is now bringing that feature to Canada. Yahoo Canada announced today it was unveiling ads that are “seamlessly integrated”

Published on: May 20th, 2014 Candice So

Native advertising is like flirting at a bar: Songza CEO

Most in the marketing business, or those who read BuzzFeed, are familiar with the concept of native advertising - it's advertising that fits both the form and the context of the content the

Published on: May 14th, 2014 Brian Jackson

Facebook’s mobile ads network expands marketer reach on social graph

Toronto-area digital marketers and app developers reacted with enthusiasm today after Facebook announced a series of incremental updates to its advertising services and apps platform from the F8 developer conference in San Francisco.

Published on: April 30th, 2014 Brian Jackson

Polar drops ‘Mobile’ from brand, shifts focus to native advertising

Toronto-based Polar Mobile is well known across Canada for its work developing mobile applications for big brand publishers. But after six years of working with more than 400 publishers, the company is doing

Published on: August 1st, 2013 Brian Jackson