Advertisers think Canadians are watching a lot of online video, and they’re right: AOL

A new report by AOL Inc. identifies just how many Canadians are watching online video - including their smartphones - and how well the country's advertising industry is adapting to its new audience.

Published on: May 11th, 2017 Eric Emin Wood

eMarketer predicts Canadian digital ad spending to grow by 16%, mobile by 40% in 2017

Canada's digital and mobile ad spending are predicted to rise higher than ever this year, according to eMarketer Inc., by 16 and 40 per cent respectively. Those numbers are contributing to across-the-board growth

Published on: April 17th, 2017 Eric Emin Wood

3 reasons nobody’s watching your online ads – and what you can do about it

Andrew Opala doesn't blame users who install ad blockers on their desktop or mobile devices. While fewer Canadians use ad blockers than you might think - between 17 and 24 per cent, depending

Published on: January 20th, 2017 Eric Emin Wood

You’ve got two seconds: Google study shows speed is king for mobile web

If you want to keep your audience engaged with your mobile website, your page had better load in less time than it took you to read this sentence, according to a new worldwide

Published on: September 8th, 2016 Brian Jackson

Google’s ads will now show local inventory numbers

Retailers that advertise their physical storefronts with Google ads will now be able to show consumers exactly how many items they have available to buy at the nearest location, the search giant announced

Published on: May 20th, 2016 Brian Jackson

Adobe Summit preview – new look, more brains promised for Marketing Cloud

LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers

Published on: March 22nd, 2016 Brian Jackson

Canadian mobile ad tracking standards need work, industry regulators admit

While a recent Advertising Standards Canada (ASC) report concluded the industry was successfully implementing new standards for online behavioural advertising (OBA), it also revealed a notable gap: the current lack of industry regulations

Published on: December 22nd, 2015 Eric Emin Wood

Twitter rebrands Publisher Network as Twitter Audience Platform, adds new features

Twitter announced on Thursday that it is renaming the Twitter Publisher Network to the Twitter Audience Platform and adding the ability for marketers to drive tweet engagements and video views with the service.

Published on: August 20th, 2015 Brian Jackson

Facebook, Twitter & LinkedIn gobbling up global advertising budgets

Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social

Published on: July 15th, 2015 Jeff Jedras

Bell will comply with Privacy Commissioner on advertising opt-in

Following an investigation by the Privacy Commissioner of Canada into an advertising program that uses customer data to deliver highly targeted advertising, Bell will comply with the recommendation for a more transparent opt-in

Published on: April 7th, 2015 Jeff Jedras

Marketing budgets set to grow to $592 billion worldwide: eMarketer

It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,

Published on: December 15th, 2014 Candice So

Mobile video is an opportunity for advertisers: Nielsen

It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented

Published on: October 30th, 2014 Candice So

Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Published on: September 29th, 2014 Candice So

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Published on: September 8th, 2014 Candice So