A new report by AOL Inc. identifies just how many Canadians are watching online video - including their smartphones - and how well the country's advertising industry is adapting to its new audience.
Published on: May 11th, 2017
Eric Emin Wood
@ericewood
Canada's digital and mobile ad spending are predicted to rise higher than ever this year, according to eMarketer Inc., by 16 and 40 per cent respectively. Those numbers are contributing to across-the-board growth
Published on: April 17th, 2017
Eric Emin Wood
@ericewood
Andrew Opala doesn't blame users who install ad blockers on their desktop or mobile devices. While fewer Canadians use ad blockers than you might think - between 17 and 24 per cent, depending
Published on: January 20th, 2017
Eric Emin Wood
@ericewood
If you want to keep your audience engaged with your mobile website, your page had better load in less time than it took you to read this sentence, according to a new worldwide
Retailers that advertise their physical storefronts with Google ads will now be able to show consumers exactly how many items they have available to buy at the nearest location, the search giant announced
LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers
While a recent Advertising Standards Canada (ASC) report concluded the industry was successfully implementing new standards for online behavioural advertising (OBA), it also revealed a notable gap: the current lack of industry regulations
Published on: December 22nd, 2015
Eric Emin Wood
@ericewood
Twitter announced on Thursday that it is renaming the Twitter Publisher Network to the Twitter Audience Platform and adding the ability for marketers to drive tweet engagements and video views with the service.
Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social
Following an investigation by the Privacy Commissioner of Canada into an advertising program that uses customer data to deliver highly targeted advertising, Bell will comply with the recommendation for a more transparent opt-in
It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,
Published on: December 15th, 2014
Candice So
@candice_so
It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented
Published on: October 30th, 2014
Candice So
@candice_so
Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people
Published on: September 29th, 2014
Candice So
@candice_so
Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of
Published on: September 8th, 2014
Candice So
@candice_so
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