The May 31 announcement that private firm Vista Equity Partners would be purchasing engagement marketing software maker Marketo, Inc. for approximately $1.79 billion USD is bad news for enterprise customers in the short
Published on: June 1st, 2016
Eric Emin Wood
@ericewood
TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can
The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's
HootSuite Inc., the social platform dashboard for marketers using Twitter, Facebook, LinkedIn, Google+, and other social networks, has added yet another integration to its App Directory. This time, it’s with Marketo Inc., a
Published on: April 3rd, 2014
Candice So
@candice_so
The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on
Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be
Published on: October 18th, 2013
Candice So
@candice_so
