Marketing automation: The right message, right people, right time

TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can

Published on: June 17th, 2015 Jeff Jedras

3 simple examples of marketing automation

The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's

Published on: August 13th, 2014 Brian Jackson

HootSuite adds Marketo to its app directory

HootSuite Inc., the social platform dashboard for marketers using Twitter, Facebook, LinkedIn, Google+, and other social networks, has added yet another integration to its App Directory. This time, it’s with Marketo Inc., a

Published on: April 3rd, 2014 Candice So

Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Published on: February 7th, 2014 Cindy Gordon

Marketo rolls out automated email system for marketers

Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be

Published on: October 18th, 2013 Candice So