Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Published on: February 7th, 2014 Cindy Gordon

The Social Network turns 10: A decade of Facebook

Published on: February 3rd, 2014 Brian Jackson

Good marketing is about creating memories, Yahoo Canada study finds

With all of the marketing campaigns out there, it's hard to make one that doesn't just stand out - it has to be one that people will want to remember. In an era

Published on: January 31st, 2014 Candice So

Canadians would sell all their data to a brand for $2,000: Microsoft

Canadians and other global consumers are getting more savvy about the idea that marketers want a piece of their personal data, and expect to see value in return for giving it up, according

Published on: January 30th, 2014 Brian Jackson

FameBit turns any business brand into a Youtube star

Agnes Kozera, co-founder of FameBit, got the idea for her current startup from a marketing technique she was using for her previous startup. As founder of SeasonsBox, a subscription-based service that sends members

Published on: January 16th, 2014 Brian Jackson

Want to get funded on Kickstarter? Mention cats

If you're trying to get a business funded on Kickstarter, using the words "cats", "Christina", and "December", could help improve your chances of being funded, according to a new study. A report on

Published on: January 15th, 2014 Brian Jackson

Caring drives better results in the age of the customer

The customer experience has increased in importance over the past few years with service-based business models proliferating like cloud computing. The purchasing power is now firmly in the hands of the customer as

Published on: January 14th, 2014 Brian Clendenin

Facebook being sued for how it handles private messages

Two Facebook users are suing the social network for looking at the content of users' communications, including private messages, and mining that content for user data to share with third parties like advertisers

Published on: January 3rd, 2014 Candice So

Adobe Creative Cloud: 2013’s Most Undervalued Business Tool for Startups

Since 1985, Adobe has been bringing the world innovative software solutions, including 17 generations of Adobe Illustrator. This year, they shook things up with Adobe Creative Cloud, and it has been a year

Published on: December 24th, 2013 Ashley Huffman

Canadian company Christmas video greetings

With Canada Post recently announcing it will no longer deliver letters door to door, perhaps sending Christmas greeting cards by post will become a thing of the past. Many already opt for a

Published on: December 20th, 2013 Brian Jackson

Klout launches Q&A service Cinch to Canada

The social media scoring service that seeks to rate how influential individuals and businesses are on social networks has launched an iPhone app designed to have subject matter experts deliver answers to questions

Published on: December 18th, 2013 Brian Jackson

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Published on: December 13th, 2013 Brian Jackson

#FollowFriday – 3 Canadian tech marketers worth following on Twitter

We're taking our #FollowFriday practice beyond Twitter at ITBusiness.ca so we can tell you a little bit more about the people we're adding to our Twitter lists (and tweeting them twice). This week,

Published on: December 13th, 2013 Brian Jackson

Epson Canada connects holiday season with video marketing campaign

Watch Epson Canada's latest video entry to its Youtube channel and you'd never think it was anything but a holiday season-themed vignette about winter activities and surprise gift giving. But it didn't start

Published on: December 11th, 2013 Brian Jackson