Nine Inch Nails drives home solid lesson in Internet marketing with fast-selling Ghosts album

Giving away your product for free and charging $300 for it at the same time might not sound like a great business plan, but it is one strategy that is seeing a lot

Published on: March 6th, 2008 Brian Jackson

Canadian SMBs still fumbling for effective marketing strategies says HP-Ipsos Reid survey

Small and medium-sized business (SMB) owners are strapped for time and unsure about how to better market their brand, according to a new poll.A survey conducted by Vancouver-based polling firm Ipsos Reid shows

Published on: March 5th, 2008 Brian Jackson

RFID helps small suppliers take on the big guys

Small Canadian companies can use radio frequency identification (RFID) technology as an effective marketing tool to compete with bigger businesses on their own turf, according to a top executive of a global merchandising

Published on: November 29th, 2007 Nestor Arellano

Facebook for the enterprise?

Enterprises are being offered the chance to use Facebook. Open source enterprise content management company Alfresco has integrated its application with the social networking site to enable its users to communicate more effectively

Published on: November 17th, 2007 Maxwell Cooter

YouTube sets up Canadian division

YouTube Tuesday launched a Canadian site which provides localized search features emphasizing video content produced here.By promoting content most relevant to Canadian viewers, YouTube.ca also provides an excellent opportunity for local businesses to

Published on: November 7th, 2007 Nestor Arellano

Product names and the people who hate them

Coca-Cola, Nike, McDonald's, IBM – all solid brand names which despite strong customer connections saw at one time or another the need for an image makeover.For most companies seeking to shore up sagging

Published on: September 28th, 2007 Nestor Arellano

Data capture firm goes beyond body language

When marketing people talk with a potential client they keep track of body language – visual and auditory clues that might help close a deal.For organizations that use corporate Web sites to attract

Published on: August 16th, 2007 Nestor Arellano

Guerilla Marketing

Since founding IT consulting firm ThoughtWorks in 1993, he has mostly passed on traditional marketing techniques preferring what he calls “guerilla reputational advertising” through word of mouth and references.Being active in “hundreds” of

Published on: January 31st, 2007 Lynn Greiner

Once upon a time, there was a corporate message

When was the last time you had to explain a topic in front of a group of people? Did you use PowerPoint and statistics to make your point? Better yet, did you get

Published on: December 7th, 2005 Flavian DeLima