It’s a bad idea to make marketing solely responsible for customer experience

Companies that rely on marketing or another sole department to take care of customer experience are not only less effective on executing, but often end up spending more money on it, according to

Published on: January 7th, 2015 Brian Jackson

Nearly half of CMOs don’t feel they’re paid enough, survey says

Being a marketer isn't easy - not only do marketers have to create the right messages for the right audiences, targeting these audiences at the right time, but they also need to prove

Published on: July 28th, 2014 Candice So

85% of marketers feel more demand to show ROI, survey says

It’s hard out there, when you’re a marketer. Aside from trying to craft the right messages that will appeal to the right audience at the right time, marketers also need to prove their

Published on: July 28th, 2014 Candice So

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Published on: January 22nd, 2014 Candice So

Nobody’s ever told me, ‘I have too much money for marketing’

By Francis Moran With the possible exception of a client vying for a huge defence procurement project in the late 1980s, an undertaking for which money certainly seemed to be no object, I’m

Published on: November 28th, 2012 Francis Moran

2012 B2B content marketing trends

By Alexandra Reid  Holger Schulze recently conducted a valuable LinkedIn survey on 2012 B2B content marketing trends that managed to attract an immodest 740 responses, the majority of which came from senior marketing professionals in high

Published on: September 6th, 2012 Francis Moran

B2B marketers need to budget more than just dollars and cents

By Linda Forrest We've written before about some of the more common objections made by technology companies about why they're not investing in marketing. One of these straw man arguments, an all-too-common refrain,

Published on: April 11th, 2011 ITBusiness Staff