Google Attribution provides complete picture of your marketing efforts

When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to

Published on: May 31st, 2017 Wolston Lobo

Convert your big data into beautiful graphics with Google’s Data Studio tool

Big data might represent an unparalleled opportunity for your company to track, analyze, and build future projects around its achievements, but it’s hard to reap the benefits if you can’t present the results

Published on: July 7th, 2016 Eric Emin Wood

3 benefits of applying Google Analytics to your AdWords efforts

Many companies simply use Google Analytics as a tool for measuring traffic on their websites - but as illustrated by Sean Quadlin, Google Inc.’s search engine marketing (SEM) best practices marketing manager, it

Published on: May 6th, 2016 Eric Emin Wood

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood

DataHero has integrated with Google Analytics to bring you no-fuss charts and visualizations

DataHero Inc. has launched a new integration with Google Analytics, giving users the ability to export their data directly into DataHero and start building charts and visualizations, without needing to do any of

Published on: December 19th, 2014 Candice So

Indiegogo adds data analytics to campaign pages

Crowdfunding platform Indiegogo has added a slew of new features to its service, giving campaigners a new dashboard with data and analytics for their campaigns. Yesterday, the crowdfunding platform announced its new dashboard

Published on: October 9th, 2013 Candice So

Do you have a right to be forgotten?

The internet has a long memory. There are a lot of examples of different programs that take advantage of all the information you upload onto the Internet to then provide analytics and data

Published on: July 18th, 2013 Monica Goyal

HeroBox shooting for global startup competition win

Toronto entrepreneur David Tran points out that it wouldn't make a whole lot of sense to open up a retail location filled with products and then not staff it with salespeople looking to

Published on: November 25th, 2011 Brian Jackson

Measure your cool factor with Twitter Analytics

Twitter is like a high school popularity contest. How many followers do you have? Do they really care what you're tweeting? Feeding into that mentality, the micro-blogging service is slowly giving select users

Published on: November 19th, 2010 Brennon Slattery

7 awesome ways to transform your Web site without spending a dime

Are you looking to add sizzle to your Web site, boost traffic to it, or amplify the buzz on the site ... but lack the budget, expertise or tools to get it done.The

Published on: June 7th, 2010 Nestor Arellano

Top tips and tools to get to know your online audience

Who's visiting my site? What are they doing? Why are they staying or leaving?Organizations with any sort of Web presence want to know the answers to these three basic questions.A recent event titled

Published on: March 10th, 2010 Nestor Arellano

Niagara Falls Tourism Web site gets flood of visitors after marketing makeover

Until a couple of years ago, the Niagara Falls Tourism's Web site didn't do justice at all to the awe-inspiring mangnificence of the destination it was meant to promote.Googling the natural wonder didn't

Published on: August 12th, 2009 Brian Jackson