Indiegogo adds data analytics to campaign pages

Crowdfunding platform Indiegogo has added a slew of new features to its service, giving campaigners a new dashboard with data and analytics for their campaigns.

Yesterday, the crowdfunding platform announced its new dashboard would give campaigners access to data, marking which Web sites were driving the most campaign traffic and attracting the most contributions. It will also show where contributors are based, and which contributors were referring the most visitors to their page.

The data will also depict hourly, daily, and weekly trends, showing campaigners which promotions are working and which aren’t. A new “Featured Perk” tool also allows campaigners to see which perks are netting the most funding, helping them decide which perks to promote.

(Image: Indiegogo). Click for larger image.
(Image: Indiegogo). Click for larger image.

And if campaigners want more data, they can integrate their campaigns with their Google Analytics accounts. That way, they can watch the traffic on their pages in real time.

Indiegogo has found the best campaigns post at least three updates, with campaigns doing that raising about 239 per cent more than their counterparts that only post twice or less. Teams running campaigns also tend to do better, raising about 94 per cent more than campaigns headed by just one person.

It also found the most popular perks are usually within the $25 range, and campaigns that use videos to promote themselves raise about 115 per cent than campaigns without them. The best campaigns tend to run for about 45 days.

Up until now, the service had only shown campaigners the amount they’d raised, the number of backers they had, plus a few other figures showing the number of times their campaign had been shared via social media.

Adding data analytics to Indiegogo should put the heat on Kickstarter, its biggest rival in the crowdfunding space. Right now, Kickstarter doesn’t feature any data analytics tools for campaigners directly on its site, but third-party sites like Kicktraq provide some numbers.

The most well-known campaigns on Indiegogo have included the Tesla Museum and Ubuntu Edge. The platform was launched in 2008.

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Candice So
Candice So
Candice is a graduate of Carleton University and has worked in several newsrooms as a freelance reporter and intern, including the Edmonton Journal, the Ottawa Citizen, the Globe and Mail, and the Windsor Star. Candice is a dog lover and a coffee drinker.

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