FetchBot lets you market your small business with gamification

If you've ever drained your smartphone battery playing Pokémon Go, or found yourself procrastinating a work day away playing Pac-Man in your browser, you know just how addictive simple video games can be.

Published on: September 22nd, 2016 Brian Jackson

How eLearning can help fill “dead time”

In most businesses there is a cycle that alternates between periods of crazy rush, periods of normalcy, and periods of down time. Companies generally opt for one of two choices during the down

Published on: May 25th, 2016 Roz Bahrami

Gamification is accelerating corporate training, here’s how

Since video games were invented in the late 1960s, teachers, business leaders, and entrepreneurs have been looking for ways to incorporate the engagement and persistent attraction of the gaming experience into employee training,

Published on: November 13th, 2015 Robert Cordray

Canadian Tire enters mobile wallet market with mPay & Play

Canadian Tire Corp. announced its second product launched to the mobile apps market and this time the effort supports its financial services division  with the release of mPay & Play. The app, available

Published on: September 23rd, 2015 Brian Jackson

Corporate training can be a game; want to play?

Instead of corporate training being a chore, Waterloo, Ont.-based Axonify is using gamification to not only make it fun, but help ensure that people actually retain the information imparted. With customers such as

Published on: March 26th, 2015 Jeff Jedras

4 hot E-Learning trends for 2015 you should know about

With most business budgets renewed in the first quarter of the year, there's likely to be a lot of activity in the learning and development (L&D) procurement space at the moment. This means

Published on: January 16th, 2015 Roz Bahrami

How this gamification app makes work fun

Keeping employees satisfied with their work can be tough – so instead of asking them to grind through their tasks, why not make work more enjoyable with a little healthy competition? At least,

Published on: October 15th, 2014 Candice So

#FollowFriday – social media, healthcare and gaming, and business

For today's edition of our #FollowFriday post, we've rounded up a list of three people we interviewed this week, in the course of writing our stories. Whether they tweet on good social media

Published on: January 30th, 2014 Candice So

Social games improving patient outcomes

Ayogo is a Vancouver company based on the application of game psychology to patient self-care. Its customizable social games and apps engage, educate, and empower patients with chronic conditions. Ayogo CEO and Founder,

Published on: January 29th, 2014 Tony Drake

How you can use big data to answer the big questions

Big data might be a flashy industry watchword, but marketers can make use of it in practical ways – that is, if they pay attention to the “signals of demand.” At least, that’s

Published on: October 25th, 2013 Candice So

MasterCard partners with Basware for new e-payments service

A partnership between Basware's Commerce Network and MasterCard's global payment network is promising to deliver businesses payments on their electronic invoices more quickly while giving buyers a longer time to square up, the

Published on: October 1st, 2013 Brian Jackson

IBM launches network for marketers

Marketers now have another well-rounded solution for analyzing data and improving relationships with customers, thanks to IBM Corp.’s release of a digital marketing network. Launching its network on Sept. 19, IBM partnered with

Published on: September 24th, 2013 Candice So

Four tech trends to watch in the next decade

Collaborative customer interfaces, social co-browsing, mobile virtual worlds, and social TV – these are all trends to watch for the next five to 10 years, according to a report from Stamford, Conn.-based IT

Published on: August 27th, 2013 Candice So

Gamifying diabetes management

Diabetes management has undergone many transitions in the past two decades. While the portable and discreet blood glucose meters of today make it easier for diabetics to manage their condition, there is much

Published on: January 17th, 2013 Maria Karpenko