The Equifax data breach could cost the international credit rating company hundreds of millions of dollars in direct damages, says an industry analyst who just wrote a report on calculating the costs of
Published on: September 11th, 2017
Howard Solomon
@howarditwc
As mobile technology disrupts the travel and financial services industries, employers need to be aware of the impact it’s having on travel and expense reports as well, according to a new report by
Published on: October 6th, 2016
Eric Emin Wood
@ericewood
Too often, digital technology has been seen by the retail industry as disruptive, but the increasing demand for mobile shopping, combined with a growing number of online retailers opening bricks-and-mortar stores, points to
Published on: January 18th, 2016
Eric Emin Wood
@ericewood
If you're a marketer that's looking to put your money down on a mobile wallet platform that's most likely to succeed, Apple and PayPal are the best bets you can make for the
In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,
Published on: January 23rd, 2015
ITBusiness Staff
@itbusinessca
While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a
It's time for business executives to wake up and smell the digital coffee, Forrester Research says in a new report to be released on Monday. While a group of 1,254 global executives surveyed
Microsoft Corp.’s new CEO says his first day on the job is “a very humbling day for me.” In an email to employees Satya Nadella, who has been with the company for 22
Published on: February 4th, 2014
Howard Solomon
@howarditwc
Facebook fans aren't just signaling that they “like” brands online, they're actually more likely to buy them, a new Forrester Research study shows.“Facebook fans are much more likelyto purchase, consider and recommendthe brands
Published on: April 9th, 2012
ITBusiness Staff
@itbusinessca
Forrester Research revised its global tablet sales forecast upward today and said the biggest competition for Apple Inc.'s iPad may be ... e-readers.Forrester now expects that 34.3 per cent of all adults will
Published on: March 6th, 2012
ITBusiness Staff
@itbusinessca
By Linda Forrest We've written before about some of the more common objections made by technology companies about why they're not investing in marketing. One of these straw man arguments, an all-too-common refrain,
Published on: April 11th, 2011
ITBusiness Staff
@itbusinessca
Like any other corporate investment, money should also be earmarked for IT based on expected returns to the business, experts say. They also note that standard financial methods don't help you accomplish that.
Extending its business services abilities, Dell Inc. announced Tuesday that it is buying MessageOne Inc. for about US$155 million in cash.MessageOne hosts software to help companies manage, store and recover enterprise-level e-mail. The
Published on: February 13th, 2008
Sharon Gaudin and Brian Fonseca
@itbusinessca
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