Tagged: Forrester Research

Businesses shift focus to achievable digital transformation in 2019, Forrester finds

Meagan Simpson

Published: November 12th, 2018

Equifax breach could cost hundreds of millions of dollars, Forrester analyst says

The Equifax data breach could cost the international credit rating company hundreds of millions of dollars in direct damages, says an industry analyst who just wrote a report on calculating the costs of

Published on: September 11th, 2017 Howard Solomon

Companies need to upgrade their travel and expense management tools, Forrester says

As mobile technology disrupts the travel and financial services industries, employers need to be aware of the impact it’s having on travel and expense reports as well, according to a new report by

Published on: October 6th, 2016 Eric Emin Wood
ecommerce, mobile, shopping

How mobile sales are changing the face of retail in 2016

Too often, digital technology has been seen by the retail industry as disruptive, but the increasing demand for mobile shopping, combined with a growing number of online retailers opening bricks-and-mortar stores, points to

Published on: January 18th, 2016 Eric Emin Wood
Digital wallet

Look to Apple and PayPal to battle for mobile wallet supremacy: Forrester

If you're a marketer that's looking to put your money down on a mobile wallet platform that's most likely to succeed, Apple and PayPal are the best bets you can make for the

Published on: February 13th, 2015 Brian Jackson
CMO Digital with Fawn Annan and Jim Love

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Published on: January 23rd, 2015 ITBusiness Staff
Facebook on smartphone

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Published on: November 19th, 2014 Brian Jackson

Forrester to executives: Let’s get digital

It's time for business executives to wake up and smell the digital coffee, Forrester Research says in a new report to be released on Monday. While a group of 1,254 global executives surveyed

Published on: March 7th, 2014 Brian Jackson

Microsoft elevates cloud boss Satya Nadella to new CEO

Microsoft Corp.’s new CEO says his first day on the job is “a very humbling day for me.” In an email to employees Satya Nadella, who has been with the company for 22

Published on: February 4th, 2014 Howard Solomon
Facebook fans twice as likely to buy brands they ‘like’: Forrester

Facebook fans twice as likely to buy brands they ‘like’: Forrester

Facebook fans aren't just signaling that they “like” brands online, they're actually more likely to buy them, a new Forrester Research study shows.“Facebook fans are much more likelyto purchase, consider and recommendthe brands

Published on: April 9th, 2012 ITBusiness Staff
E-readers are iPad’s biggest threat: Forrester

E-readers are iPad’s biggest threat: Forrester

Forrester Research revised its global tablet sales forecast upward today and said the biggest competition for Apple Inc.'s iPad may be ... e-readers.Forrester now expects that 34.3 per cent of all adults will

Published on: March 6th, 2012 ITBusiness Staff
B2B marketers need to budget more than just dollars and cents

B2B marketers need to budget more than just dollars and cents

By Linda Forrest We've written before about some of the more common objections made by technology companies about why they're not investing in marketing. One of these straw man arguments, an all-too-common refrain,

Published on: April 11th, 2011 ITBusiness Staff
Three ways to ensure you get enough business bang for your IT buck

Three ways to ensure you get enough business bang for your IT buck

Like any other corporate investment, money should also be earmarked for IT based on expected returns to the business, experts say. They also note that standard financial methods don't help you accomplish that.

Published on: March 30th, 2008 Brian Jackson
Dell buys his brother’s email management firm for $155 million

Dell buys his brother’s email management firm for $155 million

Extending its business services abilities, Dell Inc. announced Tuesday that it is buying MessageOne Inc. for about US$155 million in cash.MessageOne hosts software to help companies manage, store and recover enterprise-level e-mail. The

Published on: February 13th, 2008 Sharon Gaudin and Brian Fonseca