How mobile sales are changing the face of retail in 2016

Too often, digital technology has been seen by the retail industry as disruptive, but the increasing demand for mobile shopping, combined with a growing number of online retailers opening bricks-and-mortar stores, points to a different reality: physical retail isn’t going away, though it needs to adapt with the times.

A recent survey by, Forrester Research, and Bizrate Insights which asked North American retailers what the top three priorities for their digital businesses would be in 2016 highlighted the industry’s slow embrace of this new reality, with 59 per cent of respondents saying that mobile and marketing were leading priorities, according to eMarketer.

Another significant priority was site merchandising, which 41 per cent of retailers said would be a leading priority for their digital business this year. Other improvements, such as checkout overhaul, omnichannel efforts, and international expansion initiatives, were cited as top priorities by fewer than 25 per cent of businesses surveyed. Customer service and organization came in last, cited as a leading priority by only two per cent and three per cent of retailers, respectively.

Leading Priorities for Digital Business

Glacial as its pace may be, the survey highlights the retail industry’s growing recognition of the positive impact mobile technology can have on its future: eMarketing notes that in 2014, 57 per cent of global retailers surveyed by Payvision experienced major growth in mobile commerce sales, while a 2015 survey found that 34 per cent of respondents agreed, and 45 per cent “strongly” agreed, that the annual rate of growth in mobile sales was significant.

Retail e-commerce growth worldwide

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Eric Emin Wood
Eric Emin Wood
Former editor of turned consultant with public relations firm Porter Novelli. When not writing for the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs