The Amalie Arena, home to the NHL’s Tampa Bay Lightning, recently added a series of video walls to its hallways, lounges, and above the field - and the presence of hockey isn't their
Published on: April 21st, 2016
Jackie Atkins
@jackiea333
It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,
Published on: December 15th, 2014
Candice So
@candice_so
For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh
Published on: November 17th, 2014
Candice So
@candice_so
Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a
Published on: October 23rd, 2014
Candice So
@candice_so
No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code
Published on: October 3rd, 2014
Candice So
@candice_so
For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for
Published on: September 26th, 2014
Candice So
@candice_so
YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,
Published on: September 11th, 2014
Candice So
@candice_so
Yahoo Inc. got some bad news today as an eMarketer survey shows it has failed to turn its Tumblr acquisition into a larger share of the display advertising market - and things are
Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as
Published on: August 7th, 2014
Candice So
@candice_so
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