Tagged: display advertising

Userful brings unique digital signage to Tampa Bay Lightning stadium

Jackie Atkins

Published: April 21st, 2016
marketing, metrics

Marketing budgets set to grow to $592 billion worldwide: eMarketer

It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,

Published on: December 15th, 2014 Candice So
marketing, analytics

Real-time bidding and programmatic – what’s the difference?

For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh

Published on: November 17th, 2014 Candice So
Man looking at wall of marketing metrics.

Canada starting to tap into programmatic ad buying: Google

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a

Published on: October 23rd, 2014 Candice So

Google search users now faster and smarter: Mediative

No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code

Published on: October 3rd, 2014 Candice So
marketing, analytics

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Published on: September 26th, 2014 Candice So
video marketing,online video,video

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Published on: September 11th, 2014 Candice So

Yahoo’s Tumblr acquisition fails to reclaim display ads market: eMarketer

Yahoo Inc. got some bad news today as an eMarketer survey shows it has failed to turn its Tumblr acquisition into a larger share of the display advertising market - and things are

Published on: August 21st, 2014 Brian Jackson
Hands holding smartphone

UpSnap partners with Valpak for mobile ads and coupon alliance

Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as

Published on: August 7th, 2014 Candice So