OneStory founders Katrina German and Dale Zak. Courtesy OneStory. Photo Credit: David Stobbe, Stobbephoto.ca

Published: December 10th, 2015


Video produces higher conversions than other content: study

While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of

Published on: October 28th, 2015 Jeff Jedras

CMO Digital: The growing reach of online video

In episode #16 of CMO Digital, Jim is fretting that his audience will be watching the show in a number of different formats, across a variety of devices. Good thing Fawn is here

Published on: May 7th, 2015 ITBusiness Staff

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

Mobile video is an opportunity for advertisers: Nielsen

It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented

Published on: October 30th, 2014 Candice So

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Published on: October 16th, 2014 Candice So

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Published on: September 11th, 2014 Candice So

Video marketing usage on the rise, survey finds

Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are

Published on: July 9th, 2014 Candice So

Video cameras not just for surveillance, survey respondents say

Businesses using digital video cameras aren’t just using them for surveillance purposes – they’re also planning to expand those cameras into other areas of operation, according to new survey results. Eagle Eye Networks

Published on: June 25th, 2014 Candice So

Mobile users watching long-form videos on their devices, Ooyala finds

Viewers are spending more and more time using their mobile devices to watch videos – and amazingly, they even opt to watch long-form videos using their smartphones, tablets, and other devices, according to

Published on: April 1st, 2014 Candice So

4K video market still nascent in Canada despite CES hype

As another Consumer Electronics Show comes to a close, many of us may feel like that expensive brand new, big screen, HD TV we picked up in a Boxing Day sale has already

Published on: January 10th, 2014 Brian Jackson

Vine adds web profiles and a full screen option

Twitter's Vine has just given its users their own web profiles, plus a new TV mode that allows viewers to watch their six-second-long videos in full screen mode. While Vine announced it would

Published on: January 4th, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So

Online video advertising trumps TV commercials, study finds

Heralding 2013 as the “breakout year” for online video advertising, a recent survey finds Canadian advertisers are increasingly concentrating their marketing efforts on the Web, instead of on TV. Online video advertising firm

Published on: June 6th, 2013 Candice So