Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.
When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel
Published on: April 28th, 2014 David Rosenfeld @ICDOTCOM
To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion
Published on: April 28th, 2014 David Rosenfeld @ICDOTCOM
Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must
Published on: April 28th, 2014 David Rosenfeld @ICDOTCOM
The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the
Published on: April 28th, 2014 David Rosenfeld @ICDOTCOM
To say the business intelligence software market is crowded would be an understatement. Giants like IBM Cognos, SAP BusinessObjects, SAS, Microsoft are there, as well as significant players Tibco, Information Builders, MicroStrategy… All
Published on: April 23rd, 2014 Howard Solomon @howarditwc
Big data, high performance analytics, data visualizations - do these sound like they have any impact on your organization? We just concluded a great Twitter chat sponsored by SAS Canada, speaking to solutions
Published on: November 22nd, 2013 Candice So @candice_so
By Francis Moran and Leo Valiquette In Part 1, we introduced Host Analytics, an enterprise software vendor that delivers a suite of corporate performance management (CPM) tools through a software-as-a-service (SaaS) model. We discussed
Published on: January 18th, 2012 Francis Moran @FrancisMoran
By Francis Moran and Leo Valiquette In the past two months, Oracle has agreed to purchase RightNow Technologies for $1.4 billion, SAP has taken SuccessFactors for $3.4 billion, and IBM is buying DemandTec for $440 million.
Published on: January 16th, 2012 Francis Moran @FrancisMoran
Back in December of last year I wrote how "Decision Making is Essential to Good Project Management." I found that there are many articles already written on how to go about making decisions.
Information technology pros are an insightful breed. p>I know my fair share of them, and I've noticed that a lot of them tend to focus on how practical information and lessons learned can
