Loblaws’ digital PC Plus loyalty program expected to add ‘hundreds of millions’ in revenue

Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.

Published on: August 12th, 2014 Brian Jackson

CMOs should embrace customer-facing activities

When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel

Published on: April 28th, 2014 David Rosenfeld

4 marketing tactics to effectively tap the user conversion funnel

To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion

Published on: April 28th, 2014 David Rosenfeld

3 changes to the consumer buying consideration process that marketers must know

Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must

Published on: April 28th, 2014 David Rosenfeld

How to successfully tackle the user conversion funnel

The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the

Published on: April 28th, 2014 David Rosenfeld

Canadian business intelligence solution adds infographics

To say the business intelligence software market is crowded would be an understatement. Giants like IBM Cognos, SAP BusinessObjects, SAS, Microsoft are there, as well as significant players Tibco, Information Builders, MicroStrategy… All

Published on: April 23rd, 2014 Howard Solomon

#SASanalytics: Twitter chat recap on high performance analytics – Sponsored by SAS Canada

Big data, high performance analytics, data visualizations - do these sound like they have any impact on your organization? We just concluded a great Twitter chat sponsored by SAS Canada, speaking to solutions

Published on: November 22nd, 2013 Candice So

When selling yourself as faster and cheaper is no longer enough: Part 2

By Francis Moran and Leo Valiquette In Part 1, we introduced Host Analytics, an enterprise software vendor that delivers a suite of corporate performance management (CPM) tools through a software-as-a-service (SaaS) model. We discussed

Published on: January 18th, 2012 Francis Moran

When selling yourself as faster and cheaper is no longer enough: Part 1

By Francis Moran and Leo Valiquette In the past two months, Oracle has agreed to purchase RightNow Technologies for $1.4 billion, SAP has taken SuccessFactors for $3.4 billion, and IBM is buying DemandTec for $440 million.

Published on: January 16th, 2012 Francis Moran

Not deciding is the worst decision of all for project managers

Back in December of last year I wrote how "Decision Making is Essential to Good Project Management." I found that there are many articles already written on how to go about making decisions.

Published on: July 7th, 2010 Tim Vaughan

Snafu cover-ups just delay the inevitable

Information technology pros are an insightful breed. p>I know my fair share of them, and I've noticed that a lot of them tend to focus on how practical information and lessons learned can

Published on: July 18th, 2008 Don Tennant