Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Published on: December 2nd, 2014 Candice So

The growing domination of digital marketing to influence consumers

Does this describe your digital life? Your inbox fills with irrelevant junk every day. Every week you download a dozen new apps to your smartphone or tablet. You spend more time online with

Published on: August 13th, 2014 David Rosenfeld

4 best ways for brands to connect with customers

By Hugo Beniada, Fueled One of the first things that you learn in business school is that acquiring a customer can be up to six times more expensive than retaining one. Simply keeping

Published on: May 26th, 2014 Fueled

Crafting the best customer experience

TAMPA – There’s an e-word tossed around a lot here at this week’s IBM Corp.’s SmarterCommerce conference, and it’s not e-commerce: It’s “experience.” Almost every presentation by an IBM official, and almost every

Published on: May 14th, 2014 Howard Solomon

How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Published on: April 21st, 2014 Candice So

Canadian businesses ahead in mobile, Accenture study finds

Canadian companies are ahead of the global competition in bringing mobile technologies into the workplace – but if they want to disrupt their industries, they’ll need to get the C-suite involved. In a

Published on: April 7th, 2014 Candice So

New mobile platform helps restaurants improve customer experiences

About a year and a half ago, Cris Jucan was out with some friends at a restaurant, waiting for a server to get them a fresh round of drinks. But with no server

Published on: March 4th, 2014 Candice So

The coming age of ubiquitous predictive analytics

In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this

Published on: February 8th, 2014 Cindy Gordon

Securing your database is about more than just securing your network

If you run a business harbouring sensitive information within a database – anything from intellectual property, to digital cash, to your customers’ data – you need to secure it. It sounds like such

Published on: January 21st, 2014 Candice So

Want better content marketing? Just ask

At a time when marketers everywhere are talking about gathering data on consumer behaviour, it seems almost counter-intuitive to do something as simple as just asking consumers what they want. Don't marketers already

Published on: December 5th, 2013 Candice So

Post Black Friday, small businesses trying to find ways to compete

In the wake of what promises to be a frenzied Black Friday, an email marketing outfit is launching a free emailing bundle to help small businesses ask their customers not to forget them

Published on: November 29th, 2013 Candice So

Four tips for small businesses in e-commerce, according to PayPal Canada

Small businesses in smaller, farther-off regions of Canada, fear not – PayPal Canada has just released a list of the 10 cities who have processed the most amount of money through their system,

Published on: November 20th, 2013 Candice So

HP rolls out version 3.0 of ink and toner buying app

BOISE - Hewlett-Packard Co. (HP) is launching an updated version of its SureSupply app, a free app for mobile devices allowing customers to order ink and toner on the go. While the app

Published on: November 13th, 2013 Candice So

Is brand advocacy the new marketing phase?

If you were to ask the CEO of a software company that specailizes in cultivating brand advocates what direction marketing is heading in the future, what answer would you expect? Yes, Richard Beedon

Published on: November 12th, 2013 Brian Jackson